About me


My name is Gay Aida

SEO Specialist

I started working online since 2009 as an Internet Researcher, and that's when I got curious on how search engine works so in September of 2010 I started my SEO training. Since then, I've been a SEO service provider based here in Cebu Philippines to businesses here in the Philippines and also abroad - US, Canada, Australia, and UK. Now, I've been working as a SEO specialist for almost 8 years, and offering Social Media Management for almost 5 years. Do you want to rank your website on search engines like Google?



I've been asked a number of questions about my SEO service as a SEO specialist, and to help you make that quick decision on why you should HIRE MY SEO SERVICE today, I answer a number of commonly or frequently asked questions by business owners through this video.


Search Engine Optimization

I provide SEO services for entreprenuers who needs and wants their business to be found on search engines like Google. (Know More)

Website Development

Customized, design, and install wordpress websites for clients who wish to have their very own website. (Know More)

Social Media Management

Manage social media accounts like Facebook, Twitter, and Instagram to reach out to more potential customers. (Know More)


B.S. Information Technology

University of Cebu - Banilad
Banilad, Cebu City, Cebu Philippines

San Agustin Institute of Technology

High School
Valencia City, Bukidnon

Bukidnon Faith Christian School Inc.

Valencia City, Bukidnon


SEO Specialist

September 2010 - Present


Internet Researcher

2009- June 2010

Hotels Combined (Australia)

Marketing Manager Assistant (OJT)


Globe Telecom (Cebu)

Computer Maintenance

2006 - 2009

Interneconnectivity Computer Solutions



Onsite Optimization 90%
Offsite Optimization 95%
Local SEO 85%


Development 85%
Design 80%
Optimization 90%

Social Media

Facebook 85%
Twitter 80%
Instagram 75%










Do Site Load Times Have An Impact On Google Rankings?

Way back in April 2009 Matt has recorded a video for Google webmaster that answers the question from Deepesh of New York who asks “What impact do site load times have on Google rankings?” which is one of the questions that my customers in my SEO service ask me.

Most of the website owners do not consider site speed, and sadly some web developers don’t consider it too. And you might have been convinced that it’s not that important because of this video which is recorded back in 2009.

Matt did said back then that it does not give any effect on your Google ranking but of course he says that possibly in the future it could really be one of the criteria that they’ll look into. Not because they want to piss you off, but because people love fast service and Larry Page (of Google – their boss) wants fast websites.

And on their official Google webmasters blog, they’ve officially announce on April 9, 2010 that it will give an effect on your Google ranking and have released an update on their Google algorithm to give importance on sites that responds fast on web requests.

As a SEO speicalist, I believe having a FAST website is not only important to Google and other search engines, people these days love fast service. We love fast foods, we complain on slow service and even created technologies that makes our work easier and faster. So I think we can understand that search engines will love to rank sites that have fast respond on requests.

Your website visitors will most likely close your website within few seconds if did not show up on their screen, studies even showed that you only have 5 seconds to impress your website visitors. 5 seconds to load your website and show them that you have what they’re looking for. That’s why the first fold of your site (the first thing they see once the website loaded) is also important because it’s part of the 5 seconds that you have.

Expedia.com – Lost 25% of Search Visibility in Google

Expedia Lost 25 percent of Search Visibility in Google
I’ve been following Search Engine Land ever since I’ve started working as a SEO specialist, and today I’ve read on their stream (via Facebook) about Expedia’s 25% drop of search visibility in Google.

As you might already know, Expedia is one of the known online booking (travel) site where you can book hotels, flights, cars and you can even buy event tickets. And as far as I know, they’ve been around for years and websites that have been around for years and a brand like Expedia have already gained a good reputation, domain age, links, etc. – in short you get the bigger and better chance in ranking well.

Why Expedia got the Penalty?

We’ll, it seems to be that they got the unnatural link penalty and NenadSEO.com have even noticed their link scheme (if they’re the ones doing it) and posted all about this last month. It seems this Abby (and probably including Jake) character have been writing content for Expedia and building links, and the content and the links they’ve built are not quality at all.

As a SEO specialist, it’s important to keep up to date with the latest updates (that’s why I’m subscribed to sites like Search Engine Land). And these guys do not seem to be aware of what link scheme is, or even at least the Panda and Penguin update – where the Penguin update is also for unnatural links.

Let’s take a look at the content and the links they’ve built, shall we?

Expedia Links

The article above is all about The 10 Best Gadgets for Your Vacation, which is still obviously (a bit) connected or relevant to travel (same niche as Expedia).  If you’ll visit the link to the article, you’ll not able to see the same thing anymore, the links are removed, and so good thing Nenad got the screenshots for us.

But anyway, our main topic here are gadgets, the lists posted are gadgets and then suddenly you’ll like to (errr..) cheap flights? Can you already find cheap gadget these days at Expedia? Amazing!

Yes, this site is not alone linking to Expedia like this. Go check out Nenad’s post and take a look at more samples of what they did since some sites have removed the link already by now.

But please, take note. There’s no confirmation yet that the SEO team of Expedia have done this, it can also be the competitors doing this.

 Yeap, your competitors can totally do that to your website! I’ve been there, one of my clients before ranked #1 and because they want to take over the position, they posted a lot of bad links going to my client’s site.  And I hate SEO’s like that, they can’t compete without their dirty magic tricks.

So anyway, I’ll try to listen to the people in the virtual world on this since this might be helpful to us SEOs, especially to those who just started and learned about this.

Top IT careers for 2014

Top IT careers for 2014
When I finished my degree it was hard for me to find a job, it's simply because back then all companies just want to hire experienced programmers. So there's no room for fresh grads like me. That's why I ended up online, doing basic data entry jobs, and now doing online marketing and providing SEO services.

Lucky for the fresh grads these days, a lot of the companies nowadays are open minded and are hiring fresh grads. Most of these companies are (I think) coming from other countries and came here in the Philippines to make another branch or source for their company. There are a lot of my friends or college classmates are also part of these companies, some are already outside the country and some already have a higher position in the company.

Anyway, for 2014 there are a lot of jobs that you can grab and it's very important for you to know this especially if you're still a student so that you'll be able to develop and learn in advance these skills and the skill sets needed for these jobs which are:

Top IT careers for 2014
Explore more infographics like this one on the web's largest information design community - Visually.

As a SEO specialist, I believe that the jobs listed above are right. Mobile apps are very in demand these days because of the smart phones being released in the market, and there are seldom programmers so far who are skilled in this job. Even I, myself wish that I have the training to be a Mobile app developer, it's a high paying job and very enjoyable. It feels good to see users using your app and find it really useful.

I do hope that our post for today is very useful on your career or on your plan of your future. Keep dreaming, keep on studying!

The #Selfie Evolution Obsession Generation

Gay Aida Dumaguing Instagram Selfie
Have you ever wondered who used the hashtag #SELFIE first on Instagram. We’ll I think it all started in Instagram because we upload our photos there and twitter before does not have the feature of letting Twitter users upload photos.

The photo that you are seeing right now is my first selfie. We'll, it's the first SOLO selfie that I took and uploaded it on Instagram. I have a lot of selfies with my niece and pets, so I guess that doesn't count.


That the hashtag #SELFIE has been used about 57 million times already? Imagine the faces. Woah! But who used it first? Well, let’s clap our hands for Jennifer Lee for starting all this and using her own selfie the first selfie below:

The time that Mashable posted about this, her photo just have 67 likes and Justine Bieber’s selfie now have a million likes. So, let’s support Jennifer and give her some lovin!


I just transferred to a new house, and because I need to pack my things and repack the old things I found some treasures even selfies of me and my family way back before when we’re younger. So yes, selfie already exist before it’s just so viral these days.

So let’s stop and look back the evolution of OUR obsession on selfies and find out through the infographic below how we mostly do our selfies which I will agree (because I’ve done most of it too – LOL).

The Evolution of the Selfie-Obsessed Generation
by Column Five Media.
Explore more infographics like this one on the web's largest information design community - Visually.


Here are a few of my previous and some current clients that I've done SEO service with. Not all are published.

FitnessMotivationToday gay aida dumaguing SEO specialist cebu philippines

Her website is about motivating her readers to be more fit. Her success story? Through SEO a brand found her online through our keyword and hired her as a model for a product and shoot an advertisement with them in the US.

Bridget Taylor


Cebu Trip rent a car gay aida dumaguing SEO specialist cebu philippines

This car rental company based in Cebu is now one of the preferred and premier car rental company in Cebu.

Cebu Trip Rent a Car


Cebu Trip Tours gay aida dumaguing SEO specialist cebu philippines

They're now the top travel agency in Cebu, getting more bookings than other travel agencies. From getting an average of 900 visits a month, they're now getting an average of 6,000 visits a month.

Cebu Trip Tours


JavaVideoTutorials gay aida dumaguing SEO specialist cebu philippines

It's a 6 months project that results in doubling the traffic after just 4 months.

Trevor Page


cleverclosetcompany gay aida dumaguing SEO specialist cebu philippines

An Australian custom closet designer that has SEO done before but didn't worked out.After 6 months in working with her, I was able to double the traffic, from 800 visitors to an average of 2000 visitors a month.

Sally Hart


Hush Anesthetic gay aida dumaguing SEO specialist cebu philippines

This is a two years project with the client. I started with them getting an average of 3,000 visitors a month, and after 2 years they're able to get an average of 15,000 visits a month. The project ended because they're happy with the ranking and want to focus more on paid marketing campaigns.

Hush Anesthetic


Gay Aida Dumaguing
Cebu, Philippines