SEO Specialist · Cebu, Philippines

Gay Aida Dumaguing

Helping businesses grow through practical, data-led SEO

I help service businesses and e-commerce websites improve their search visibility through research, strategy, optimization, useful content, and clear reporting.

Gay Aida Dumaguing - SEO Specialist
  • Working in SEO since September 2010
  • Project-based · Remote
  • International clients
  • Available for new projects
1616 yearsSEO experience
InternationalUS · UK · AU · CA · Dubai
1:1DirectWork with me personally
FlexibleProject-based service

Professional profile

I'm Gay Aida Dumaguing, an SEO specialist with 16 years of experience helping businesses improve their organic visibility. I work directly with clients and focus on practical priorities, transparent reporting, and steady progress.

My work covers service businesses and e-commerce websites across international markets, including the US, UK, AU, CA, and Dubai.

My approach is straightforward: understand the website, find realistic opportunities, prioritize the work that matters, and track progress through data. I do not promise instant rankings or unnecessary activity just to make SEO look busy.

Why clients work with me: direct communication, realistic expectations, practical SEO priorities, and clear reporting — without agency layers or unnecessary fluff.

Core expertise

SEO Strategy

Clear SEO direction based on your website, market, competitors, and goals.

Keyword Research

Finding realistic keyword opportunities and matching them with the right pages.

On-Page SEO

Improving titles, descriptions, headings, content structure, and internal links.

Technical SEO

Checking crawlability, indexing, speed, mobile experience, redirects, and site issues.

Content Direction

Planning and optimizing content that supports rankings, traffic, and conversions.

SEO Reporting

Tracking rankings, traffic, search visibility, user behavior, and next-step priorities.

Professional experience

  1. 2010 — Present

    Freelance SEO Specialist

    SEO audits, research, strategy, on-page optimization, content planning, technical improvements, reporting, and international client management.

  2. 2011 — Present

    Travel Blogger · Exotic Philippines

    Content publishing, SEO testing, website management, travel writing, and audience development.

  3. 2009 — 2010

    Internet Researcher

    Researched businesses, verified locations and online information, and confirmed whether organizations were legitimate.

SEO service

Choose from three project-based SEO packages depending on your website stage, market competition, and monthly SEO budget.

SEO PACKAGE 01

Taste Test

Ideal for local businesses, tight budgets, or those taking their first step into SEO.

  • Website & search review
  • Local / seed keyword research
  • Priority quick-win plan
View package →
SEO PACKAGE 03

Feast

Comprehensive, aggressive growth for large enterprises and high-scale platforms.

  • Deep architectural optimization
  • Broad competitive expansion
  • Continuous monitoring & strategy
View package →

Case Studies

SEO results

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Tools & platforms

SEMrush SEMrush
Ahrefs
Google Analytics 4 GA4
Google Search Console Console
WordPress WordPress
Shopify Shopify
Squarespace Squarespace
Blogger Blogger
Yoast Yoast
vidIQ
TubeBuddy TubeBuddy
Canva

Education & credentials

BS Information Technology
University of Cebu — Banilad
  • Google SEO · UC Davis
  • Digital Marketing & E-commerce · Google
  • Data Analysis · Google
  • UX Design Foundations · Google
  • YouTube SEO Secrets
View all credentials →
ADDITIONAL EXPERTISE

YouTube SEO

Video keyword research and optimization experience.

AI search and GEO capabilities in development.
SELECTED PROJECT

HUSAY Tools

I also build SEO reporting tools through HUSAY, including Google Sheets-based systems that help simplify client reporting, GA4/GSC data review, and repetitive SEO workflows.

Visit HUSAY ↗

Latest from the blog

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LET'S WORK TOGETHER

Looking for experienced SEO support?

Tell me about your website, your goals, and where you need help.

Inconstant in SEO Service Provider – Is it Recommended?

Inconstant in SEO Service Provider Is it Recommended
First off, the word “inconstant” means frequently changing. So we’re talking about changing your SEO service provider often with this blog post.

I’ve worked with this clients for the past months, the SEO service I’ve done with them has no problem at all. The keywords are ranking up, well, and they’re getting an increase in terms of conversions for each month. It was not an easy start for them though, even though they did gave me the freedom and permission to do everything on the website and optimize it – which was really cool.

But then, the pages of the website are not that well optimized, it’s also over optimized, and after weeks of investigation I came to realized that the previous SEO service provider that they’ve hired is using a black hat technique.

So imagine the work needed but I then realize why the client stopped the services of her previous provider. The website is not well optimized, the right keywords are not targeted, the website is not ranking, and of course it’s not getting enough conversions.

I have to share the license with a plugin I’m using to track conversions, update the Wordpress platform and other plugins on it. So, they really needed help before I started.

Changing SEO service provider due to dissatisfaction

Sadly, some clients have high expectations with SEO specialists like me. They expect too much in a month, when it needs a lot of work to be able to reach the goals. So there are some unsatisfied clients that ends the service because they expect way too much. But then if your dissatisfaction is due to the service provider’s lack of dedication to your business like this client that I’m talking about, it’s totally understandable.

Changing SEO service provider just because…


Each SEO specialist changes techniques every now and then to keep up with the recent updates, and each of us do have different techniques depending on our experience and skills on handling and analyzing things. A SEO professional who have been working on your site for months knows what to do next, what technique to do next, which keyword to push so it won’t be too obvious or leaving footprints all over, and so on. So, it’s best to stick with your provider when you’re still satisfied.

Other than this, not all SEO providers can meet your standards. Even I, working for years find it hard to work very well with clients because there are only certain type of clients that I get along well with.

So, if you’ve found a provider that works with you well, it’s best to stick with it. For your sake, your business sake, and your future’s sake.

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