SEO Specialist · Cebu, Philippines

Gay Aida Dumaguing

Helping businesses grow through practical, data-led SEO

I help service businesses and e-commerce websites improve their search visibility through research, strategy, optimization, useful content, and clear reporting.

Gay Aida Dumaguing - SEO Specialist
  • Working in SEO since September 2010
  • Project-based · Remote
  • International clients
  • Available for new projects
1616 yearsSEO experience
◎InternationalUS · UK · AU · CA · Dubai
1:1DirectWork with me personally
✓FlexibleProject-based service

Professional profile

I'm Gay Aida Dumaguing, an SEO specialist with 16 years of experience helping businesses improve their organic visibility. I work directly with clients and focus on practical priorities, transparent reporting, and steady progress.

My work covers service businesses and e-commerce websites across international markets, including the US, UK, AU, CA, and Dubai.

My approach is straightforward: understand the website, find realistic opportunities, prioritize the work that matters, and track progress through data. I do not promise instant rankings or unnecessary activity just to make SEO look busy.

Why clients work with me: direct communication, realistic expectations, practical SEO priorities, and clear reporting — without agency layers or unnecessary fluff.

Core expertise

SEO Strategy

Clear SEO direction based on your website, market, competitors, and goals.

Keyword Research

Finding realistic keyword opportunities and matching them with the right pages.

On-Page SEO

Improving titles, descriptions, headings, content structure, and internal links.

Technical SEO

Checking crawlability, indexing, speed, mobile experience, redirects, and site issues.

Content Direction

Planning and optimizing content that supports rankings, traffic, and conversions.

SEO Reporting

Tracking rankings, traffic, search visibility, user behavior, and next-step priorities.

Professional experience

  1. 2010 — Present

    Freelance SEO Specialist

    SEO audits, research, strategy, on-page optimization, content planning, technical improvements, reporting, and international client management.

  2. 2011 — Present

    Travel Blogger · Exotic Philippines

    Content publishing, SEO testing, website management, travel writing, and audience development.

  3. 2009 — 2010

    Internet Researcher

    Researched businesses, verified locations and online information, and confirmed whether organizations were legitimate.

SEO service

Choose from three project-based SEO packages depending on your website stage, market competition, and monthly SEO budget.

SEO PACKAGE 01

Taste Test

Ideal for local businesses, tight budgets, or those taking their first step into SEO.

  • ✓Website & search review
  • ✓Local / seed keyword research
  • ✓Priority quick-win plan
View package →
SEO PACKAGE 03

Feast

Comprehensive, aggressive growth for large enterprises and high-scale platforms.

  • ✓Deep architectural optimization
  • ✓Broad competitive expansion
  • ✓Continuous monitoring & strategy
View package →

Case Studies

SEO results

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Tools & platforms

SEMrush SEMrush
Ahrefs
Google Analytics 4 GA4
Google Search Console Console
WordPress WordPress
Shopify Shopify
Squarespace Squarespace
Blogger Blogger
Yoast Yoast
vidIQ
TubeBuddy TubeBuddy
Canva

Education & credentials

BS Information Technology
University of Cebu — Banilad
  • ✓ Google SEO · UC Davis
  • ✓ Digital Marketing & E-commerce · Google
  • ✓ Data Analysis · Google
  • ✓ UX Design Foundations · Google
  • ✓ YouTube SEO Secrets
View all credentials →
ADDITIONAL EXPERTISE

YouTube SEO

Video keyword research and optimization experience.

AI search and GEO capabilities in development.
SELECTED PROJECT

HUSAY Tools

I also build SEO reporting tools through HUSAY, including Google Sheets-based systems that help simplify client reporting, GA4/GSC data review, and repetitive SEO workflows.

Visit HUSAY ↗

Latest from the blog

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LET'S WORK TOGETHER

Looking for experienced SEO support?

Tell me about your website, your goals, and where you need help.

GDays Mandaue 2014 - For Business, Management and Marketing

GDays Mandaue 2014 For Business Management and Marketing
Just this Saturday, May 10, 2014 the GBG group here in Cebu Philippines have this awesome big event for Business owners, managers and of course, the marketers where the man behind it is a good friend, Bjornson Bernales.

I only heard about the event from Bjorn and signed up as one of the attendee of the event, and since I offered my help (if needed Bjorn had me as one of the volunteer of the event.

Didn't have the exact assignment yet before the day and got my task just right there. At first, I was supposed to assist the speakers on where to enter, where to sit, etc. but since the two girls Chanel and Joy need a bit of help in updating the social media accounts, I'm going around the place, getting near the stage and got my handy Sony Bloggie I offered to take a photo for them.

Anyway, the event was a huge success. It has around 200 attendees and speakers that have something really good to share to us. Either they're still new on the Google products or not, they all have something new to learn from the awesome speakers plus products and services to win from the sponsors - including a FREE massage!

As a SEO specialist it's important to get to stay informed, updated and network with people who can help and you can learn things from. So I was really looking forward for events like these, events where I could meet and greet people like me, people who I can be friends with and relate with.

The GDays Mandaue


There was a GDays event before this which was for Educators and students where my sister who's a collage instructor attended. And the event which is supported by Google that I attended is obviously exclusive for Business owners, managers and Marketers - where I also belong.

Sadly, the keynote speaker Alexander de Leon didn't make it but there are a lot of speakers who was there to share their knowledge to everyone, and among them are:

Wilson Ng, the President of Ng Khai Development Corporation


Ruben Licera Jr
Ruben Licera, Jr., the Owner of RLComm International


Fleire Castro
Fleire Castro, Owner of Third Team Media


Bernardo Arellano III
Bernardo Arellano III , Founder, GBG Iloilo


Jane Jacquelie Pegarido Vestil
Jane Jacquelie Pegarido Vestil

There are actually more speakers that I could list here, I'm still trying to look for their photos that I could find by volunteer photographers and of course the photos I took. I think I got too busy that I wasn't able to take photos on other speakers.

Overall, I had a blast! I was exhausted (since I'm usually at home and not going around a place) but it was great to meet my old friends that I wasn't able to see for a long time, meet new ones and of course get the chance to stay connected with great people.

Hopefully, there will be more events I could be a part of and share it here. I actually have a couple of short videos of the speakers speaking about important things but I'm not sure if it was me who deleted the videos or was it the girls because we're running out of space on my Bloggie. Anyway, I'll try to get a copy.


Photo Credits: 
Ryan Orcullo Photography
GBG Mandaue

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