Dumaguing,

Gay Aida

SEO Specialist Social Media Manager Award Winning Blogger

About me

Hello

My name is Gay Aida

SEO Specialist

I started working online since 2009 as an Internet Researcher, and that's when I got curious on how search engine works. In September of 2010 I started my SEO training. Since then, I've been doing SEO service to clients here in the Philippines and abroad. Now, I've been working as a SEO specialist for almost 7 years, and offering Social Media Management for 4 years.Do you have an online marketing needs for your business?

services

Search Engine Optimization

I provide SEO services for entreprenuers who needs and wants their business to be found on search engines like Google. (Know More)

Website Development

Customized, design, and install wordpress websites for clients who wish to have their very own website. (Know More)

Social Media Management

Manage social media accounts like Facebook, Twitter, and Instagram to reach out to more potential customers. (Know More)

Education

B.S. Information Technology

University of Cebu - Banilad
Banilad, Cebu City, Cebu Philippines
2004-2009

San Agustin Institute of Technology

High School
Valencia City, Bukidnon
2000-2004

Bukidnon Faith Christian School Inc.

Elementary
Valencia City, Bukidnon
1993-2000

experience

SEO Specialist

2011 - Present

Freelance

Internet Researcher

2009-2010

Hotels Combined (Australia)

Marketing Manager Assistant (OJT)

2008

Globe Telecom (Cebu)

Computer Maintenance

2006 - 2009

Interneconnectivity Computer Solutions

Skills

SEO

Onsite Optimization 90%
Offsite Optimization 95%
Local SEO 85%

Websites

Development 85%
Design 80%
Optimization 90%

Social Media

Facebook 85%
Twitter 80%
Instagram 75%

35

WEBSITES

797

COFFEE CUPS

28

DEALS CLOSED

26

HAPPY CLIENTS

Blog

1 Brand, Multiple Websites

1 Brand, Multiple Websites Cebu Philippines SEO Specialist Blogger Social Media Manager
Working as a SEO specialist for 7 years you see the changes, the growth, and the trend in search engine optimization as the years go by. But one of the things that some business owners or even some SEOs use that (is for me) out of trend anymore, is that a company having multiple websites.
Few months ago, a prospective client contacted me. He’s based from Australia and he want to hire me for a fix rate of around Php20,000 I believe, and he wants me to manage and rank his 5 websites.

Wherein, 4 of those websites is about his wedding photography service for different parts in Australia. For example, 1 for Adelaide, 1 for Sydney, 1 for Perth, and 1 for Queens. But all of the websites are referring to him, his wedding photography service. The other website was his upcoming photography competition.

Is it Right to Have Multiple Websites for 1 Brand?

I do get the logic why they make 1 website on each area, but all of those 4 websites are on different names that you wouldn’t know that they’re the same, or a sister company of the other.

Maybe one of the logic is to be able to rank locally for each area, that, I understand. Cool.
Another maybe is that to be able to say that they’re from that area – but really, they’re based in Sydney.

And of course, the other is to give link to the other to boost the other.

But it all comes down to one thing, Where’s the branding?

These days, it’s all about the branding. Will it be also weird if you say “hey I’m Gay Aida Dumaguing, the photographer for Company 1 in Manila, Company 2 in Cebu, Company 3 from Davao…” and it’s also so confusing. Would it be better to say “Hi! My name is Gay, and I’m a photographer, you may visit my website at mywebsite.com and see my work samples, I offer photography services in Cebu, Manila, and Davao.” You can then insert a joke that “basically, I’m your all around photographer…”

It’s more clear who you are, what your brand is, and what you do, that you’re not only a photographer for a specific region, but to a number of regions.

But I want to specifically target a region by having the region name on the URL!

One of the reasons why do businesses do this is that they want to target a specific region by using the keyword with a region name on the website URL. For example “bestphotographerManila.com” sure, that could work, sure that helps with SEO, but again we come back to branding.

Let me ask you this, will that name or brand name mark your customers mind? I don’t even remember the websites I’ve visited when I’m looking for something, how much more of you don’t leave a name on your brand that will really mark your customers mind?

If you really want to do this, you can just make a website, and take advantage of the subdomain. Like this site of mine for example, instead of making a new site “PhilippinesSEOSpecialist.com” I made it to “resume.gadumaguing.com”, because people I meet ask my resume, and it’s easier for me to just say just go to my website and click “resume”.

In our example (the photography) we can just make “manila.yourname.com” which makes your potential customers remember your name, your name is your brand, and in the subdomain of Manila, you can then state there what you offer for your potential customers in Manila.

With this, still referring to 1 brand, it is multiple websites, but it’s easier to browse, easier to remember.

Some people are just reading too much SEO articles that they forgot about branding and marketing.
In terms of SEO, you’ll just spending a lot of money since you’ll have to optimize for each website. And if you’ll hire a SEO company or a freelancer like me who charge per website, and you have 5 websites, it will surely be costly for you and the effect is just the same if you’re having 1 website.

5 Reason’s Why I don’t Exclusively Work for Someone

5 Reason’s Why I don’t Exclusively Work for Someone work for me and only me outsourcing to the philippines freelance work from home Cebu SEO Specialist gay aida dumaguing

Just these past few weeks I got a number of job offers, but they’re either not just a match for me or they ask me to exclusively work for them as their company’s SEO specialist.

I know I can just lie and say “yes, I’ll work for you full-time and only you” even if I’m not, but I want to stay honest and true to my clients. I don’t like lying, and every time you lie you need to find an excuse on every loophole which can be frustrating if you’re working.

As a SEO specialist for almost 7 years now, it’s not practical for me to just work exclusively for someone when I can get more, and here are my reasons why.

WORKING HOURS

Majority of these companies who wish to hire me have working hours, and since majority of them are from the US, UK, or Australia it will be a graveyard shift for my side here in the Philippines. And as someone who have friends working as a call center agent and working on those kinds of shift, and a sister in the medical field, I didn’t want to risk my health.

Plus, the pay is not different if I work day time or on flexible hours.

TRACKER

Since they usually have working hours, or even if you can work on flexible hours, they want to ensure that you’re actually working on their website(s) on the said number of hours they want you to work for them.

When I started working online, I was working for a company with working hours, with tracker, and paid hourly. With that I develop a really bad habit of checking the time every 30 minutes. Can you just imagine me out with friends? Looking like in a hurry or need to go somewhere. Since then, I reject the jobs that wants time tracker.

PAY YOU FIXED RATE

These people pay your entire knowledge and skills all at once, so you must provide your salary not just as a SEO if they want to take advantage of your other skills. The problem is, if you give a higher rate, and because their mindset is that Filipino’s work cheap, they won’t go for your rate. They want one job scope rate, for a big job scope.

If you’ll be able to clarify your job scope, and got a fix rate only for that. That’s good, but as someone who’s working online, is that practical to be just working and getting the source of income from one?

GET MORE, EARN MORE

With my current arrangements with my existing client(s) I charge per website. I can work on each website equivalent to full-time and part-time, if I have more than 2 clients I usually just ask someone to write the tasks that takes a lot of my time. With this, I can get more websites, more clients, more income. But don’t get me wrong, I do control the number of websites I accept to keep the quality of service I provide.

FIRE YOU ANYTIME

I think this is the main reason why I don’t like to exclusively work for someone.

As someone who have 99% of my clients outside from the Philippines, they can totally fire me anytime. Even with a contract. Yes, I can go after them. But it would cost me more to go after them, than just getting another job.

Imagine if I only work for someone for a Php20,000/month job where I am able to pay my expenses – groceries, bills, and savings. Do you think if they’ll fire me I could easily get another client? No.
Clients are not always there, not all clients are a match for me. So just to be practical I always have another client on the side just in case the other wants to quit.

Funny thing is, some clients wants you to take care of their 5 websites for a price of 1. If they’re a SEO company, they’re either just want to get rich and get more out of you, or they just don’t know that we here in the Philippines is not that cheap.

As of the moment I accept by project, I charge per website, per month. Not all wants this kind of arrangement, but a client or employer who thinks about their employee and not that greedy are totally cool with this kind of arrangement. And all of my clients are super cool!

Are Keywords Made up by Your SEO Specialist?

Just few weeks ago, I was hired on spot by a client from the UK. I was excited for the project since it’s a startup business, and I love working with a business from zero so I grow with them.

Thinking that he was able to check my profile, thinking he knows what I can’t and being able to clarify my job scope and responsibilities, we go ahead.

I have to check the website content, also get keywords that he think he should rank, competitors, and details that will help me find relevant keywords that we could target – and also, I’m not using this kind of products, not also very familiar, not even aware on how things are in his market in his country.

A day after, he wants the list of keywords that I’ve scoured without waiting for my official report  with details – search volume, competition, and even the explanation. Since he asked, and I even insist for him to wait, but then he wants the list right away, so I gave it to him. Few seconds later he was so angry, because he finds the keywords I gave him is not relevant – and note the words I used, are basing from his own words and the words he used on the website. He was also triggered because he wants me to be online when he’s awake, and we have never talked about night differentials, if he just mention that he wants me to work night shift, I won’t accept the project at all – let’s talk about this on the other time.

Anyway, I tried to explain and tell him not wait for the report, but he fired me right away. He’s thinking that the keywords I just gave him are made up. That I made it up. Did I?
In this blog post (I know the intro was quite long), let me answer that question. Since he didn’t want to listen, and I would like to assume others are assuming this too – that keywords are made up by us (SEOs).

Are Keywords Made up by Your SEO Specialist Gay Aida Dumaguing Cebu Philippines SEO Expert Blogger Vlogger

Who makes the keywords?

If you ask if your SEOs are the one making the keywords, or if even Google have to do with those keywords, let me answer you right away, NO. We’re not responsible for it.

Then who makes it? The answer is actually simple, the ones who making it up are the search engine users, the Googlers, the researchers, YOUR POTENTIAL CUSTOMERS.

Search engines like Google is simply gathering all the keywords that they enter on that text area and click “I’M FEELING LUCKY” button to start to search the Google database, or just hit enter. Once they do that, Google then records the word(s) they use, and match it to the content of the websites that have that word(s) and display all the website links that are relevant to that word(s). That then word or set of words they used, are what we call the keywords.

I’ve been planning to finally go to Thailand this year, hopefully if I’ll get more clients I’ll be able to push through this vacation since I’m only getting it twice this year. So I did a bit of keyword research about the destinations for my blog, and vlog, so I thought let’s use those keywords as a sample for this explanation.

#
Keyword
Search Volume
Number of Results
1
bangkok thailand
18,100
104,000,000
2
thailand bangkok
1,600
442,000,000
3
bangkock thailand
30
102,000,000

These are just few differences of how users enter keywords, they might misspell it, and they might switch it, or use the proper one. This tells you that your SEO specialist, that I am not making things up. 

These data is from Google by the way. I am not making this up, you can check it yourself. Go to Google, enter the keyword and you’ll see about similar number for the number of search results – since it can change any time due to the growing number of websites build every day.

Can I make my own keyword?

Sure! I have a client before that made up a keyword, and now he’s known for that keyword. First thing that comes to people’s mind when you say those words, it’s him. 

But my question is, are you your client? SEOs purpose is to be found. Is it supposed to be knowing your customers, and if you have what they’re looking for, we’ll offer it to them. 

I don’t discourage you to make up your own word. And no, I won’t make up a word for you. My words are based on the people of the internet.

If you want to know more detail and discussion about keywords and which among these keywords you should choose, then do visit this blog again, follow me on my social media accounts to get the updates! 

But let me know what you think. Hopefully I answered the question. Did i?

And oh, about that client. I happily let him go. Clients with huge trust issues are really difficult to work with. So, I didn’t mind at all on letting him go.

WeBlog at Lexmark – Travel and Blogging

WeBlog at Lexmark food travel photography and blogging g dumaguing gay aida dumaguing exotic philippines vlog vlogger cebuApril 15, 2016 – I was invited to speak at Lexmark’s WeBlog event to share about being a blogger to their employees hoping to encourage them to blog and of course, help their writers in creating more quality content.

Below is my presentation, I wasn’t able to edit this and see it first if everything’s okay. But this is the exact presentation I shared there during the public speaking to their lovely employees.

But before all that, I didn't know that Lexmark is so strict even with their visitors. I'm not complaining, it's good. I wasn't able to bring my phone up stairs or even record myself for the vlog - they did have someone shoot it though but I'm just too shy to ask for a copy.

I was also surprised that our face was all over the office.

WeBlog at Lexmark food travel photography and blogging g dumaguing gay aida dumaguing exotic philippines vlog vlogger cebu


Someone from the church even recognized me, some of my college classmates even saw my face on the elevator, and some did come but not all - of course, they've got some work to do.

SEO on Blogs

As a SEO specialist I’ve been using my blogs to experiment and test my SEO ideas and techniques. But I’ve also been using SEO to gain more traffic, be at least be known (even a bit), and get opportunities from it.



I’ll be talking about this slide in more details with my vlog. I’m thinking of making another channel or just mix it with my current channel. But I’ll be surely talking about it on the vlog and here on my SEO blog.

Let me know if you have any questions or request on topics in advance so I can discuss it with you in more detail and be able to answer your queries – just in case I’ll miss anything.

And yes, I know this is long overdue.

PORTFOLIO

Here are a few of my previous and some current clients. Not all are published.

Her website is about motivating her readers to be more fit. Her success story? Through SEO a brand found her online through our keyword and hired her as a model for a product and shoot an advertisement with them in the US.

Bridget Taylor

FitnessMotivationToday.com

This car rental company based in Cebu is now one of the preferred and premier car rental company in Cebu.

Cebu Trip Rent a Car

CebuTrip.com

They're now the top travel agency in Cebu, getting more bookings than other travel agencies. From getting an average of 900 visits a month, they're now getting an average of 6,000 visits a month.

Cebu Trip Tours

CebuTripTours.com

It's a 6 months project that results in doubling the traffic after just 4 months.

Trevor Page

JavaVideoTutorials.net

An Australian custom closet designer that has SEO done before but didn't worked out.After 6 months in working with her, I was able to double the traffic, from 800 visitors to an average of 2000 visitors a month.

Sally Hart

cleverclosetcompany.com.au

This is a two years project with the client. I started with them getting an average of 3,000 visitors a month, and after 2 years they're able to get an average of 15,000 visits a month. The project ended because they're happy with the ranking and want to focus more on paid marketing campaigns.

Hush Anesthetic

hushanesthetic.com

Gay Aida Dumaguing
+63-915-884-7979
Cebu, Philippines

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