Gay Aida

SEO Specialist Social Media Manager Award Winning Blogger

About me


My name is Gay Aida

SEO Specialist

I started working online since 2009 as an Internet Researcher, and that's when I got curious on how search engine works. In September of 2010 I started my SEO training. Since then, I've been doing SEO service to clients here in the Philippines and abroad. Now, I've been working as a SEO specialist for almost 7 years, and offering Social Media Management for 4 years.Do you have an online marketing needs for your business?


Search Engine Optimization

I provide SEO services for entreprenuers who needs and wants their business to be found on search engines like Google. (Know More)

Website Development

Customized, design, and install wordpress websites for clients who wish to have their very own website. (Know More)

Social Media Management

Manage social media accounts like Facebook, Twitter, and Instagram to reach out to more potential customers. (Know More)


B.S. Information Technology

University of Cebu - Banilad
Banilad, Cebu City, Cebu Philippines

San Agustin Institute of Technology

High School
Valencia City, Bukidnon

Bukidnon Faith Christian School Inc.

Valencia City, Bukidnon


SEO Specialist

2011 - Present


Internet Researcher


Hotels Combined (Australia)

Marketing Manager Assistant (OJT)


Globe Telecom (Cebu)

Computer Maintenance

2006 - 2009

Interneconnectivity Computer Solutions



Onsite Optimization 90%
Offsite Optimization 95%
Local SEO 85%


Development 85%
Design 80%
Optimization 90%

Social Media

Facebook 85%
Twitter 80%
Instagram 75%










5 Reason’s Why I don’t Exclusively Work for Someone

5 Reason’s Why I don’t Exclusively Work for Someone work for me and only me outsourcing to the philippines freelance work from home Cebu SEO Specialist gay aida dumaguing

Just these past few weeks I got a number of job offers, but they’re either not just a match for me or they ask me to exclusively work for them as their company’s SEO specialist.

I know I can just lie and say “yes, I’ll work for you full-time and only you” even if I’m not, but I want to stay honest and true to my clients. I don’t like lying, and every time you lie you need to find an excuse on every loophole which can be frustrating if you’re working.

As a SEO specialist for almost 7 years now, it’s not practical for me to just work exclusively for someone when I can get more, and here are my reasons why.


Majority of these companies who wish to hire me have working hours, and since majority of them are from the US, UK, or Australia it will be a graveyard shift for my side here in the Philippines. And as someone who have friends working as a call center agent and working on those kinds of shift, and a sister in the medical field, I didn’t want to risk my health.

Plus, the pay is not different if I work day time or on flexible hours.


Since they usually have working hours, or even if you can work on flexible hours, they want to ensure that you’re actually working on their website(s) on the said number of hours they want you to work for them.

When I started working online, I was working for a company with working hours, with tracker, and paid hourly. With that I develop a really bad habit of checking the time every 30 minutes. Can you just imagine me out with friends? Looking like in a hurry or need to go somewhere. Since then, I reject the jobs that wants time tracker.


These people pay your entire knowledge and skills all at once, so you must provide your salary not just as a SEO if they want to take advantage of your other skills. The problem is, if you give a higher rate, and because their mindset is that Filipino’s work cheap, they won’t go for your rate. They want one job scope rate, for a big job scope.

If you’ll be able to clarify your job scope, and got a fix rate only for that. That’s good, but as someone who’s working online, is that practical to be just working and getting the source of income from one?


With my current arrangements with my existing client(s) I charge per website. I can work on each website equivalent to full-time and part-time, if I have more than 2 clients I usually just ask someone to write the tasks that takes a lot of my time. With this, I can get more websites, more clients, more income. But don’t get me wrong, I do control the number of websites I accept to keep the quality of service I provide.


I think this is the main reason why I don’t like to exclusively work for someone.

As someone who have 99% of my clients outside from the Philippines, they can totally fire me anytime. Even with a contract. Yes, I can go after them. But it would cost me more to go after them, than just getting another job.

Imagine if I only work for someone for a Php20,000/month job where I am able to pay my expenses – groceries, bills, and savings. Do you think if they’ll fire me I could easily get another client? No.
Clients are not always there, not all clients are a match for me. So just to be practical I always have another client on the side just in case the other wants to quit.

Funny thing is, some clients wants you to take care of their 5 websites for a price of 1. If they’re a SEO company, they’re either just want to get rich and get more out of you, or they just don’t know that we here in the Philippines is not that cheap.

As of the moment I accept by project, I charge per website, per month. Not all wants this kind of arrangement, but a client or employer who thinks about their employee and not that greedy are totally cool with this kind of arrangement. And all of my clients are super cool!

Are Keywords Made up by Your SEO Specialist?

Just few weeks ago, I was hired on spot by a client from the UK. I was excited for the project since it’s a startup business, and I love working with a business from zero so I grow with them.

Thinking that he was able to check my profile, thinking he knows what I can’t and being able to clarify my job scope and responsibilities, we go ahead.

I have to check the website content, also get keywords that he think he should rank, competitors, and details that will help me find relevant keywords that we could target – and also, I’m not using this kind of products, not also very familiar, not even aware on how things are in his market in his country.

A day after, he wants the list of keywords that I’ve scoured without waiting for my official report  with details – search volume, competition, and even the explanation. Since he asked, and I even insist for him to wait, but then he wants the list right away, so I gave it to him. Few seconds later he was so angry, because he finds the keywords I gave him is not relevant – and note the words I used, are basing from his own words and the words he used on the website. He was also triggered because he wants me to be online when he’s awake, and we have never talked about night differentials, if he just mention that he wants me to work night shift, I won’t accept the project at all – let’s talk about this on the other time.

Anyway, I tried to explain and tell him not wait for the report, but he fired me right away. He’s thinking that the keywords I just gave him are made up. That I made it up. Did I?
In this blog post (I know the intro was quite long), let me answer that question. Since he didn’t want to listen, and I would like to assume others are assuming this too – that keywords are made up by us (SEOs).

Are Keywords Made up by Your SEO Specialist Gay Aida Dumaguing Cebu Philippines SEO Expert Blogger Vlogger

Who makes the keywords?

If you ask if your SEOs are the one making the keywords, or if even Google have to do with those keywords, let me answer you right away, NO. We’re not responsible for it.

Then who makes it? The answer is actually simple, the ones who making it up are the search engine users, the Googlers, the researchers, YOUR POTENTIAL CUSTOMERS.

Search engines like Google is simply gathering all the keywords that they enter on that text area and click “I’M FEELING LUCKY” button to start to search the Google database, or just hit enter. Once they do that, Google then records the word(s) they use, and match it to the content of the websites that have that word(s) and display all the website links that are relevant to that word(s). That then word or set of words they used, are what we call the keywords.

I’ve been planning to finally go to Thailand this year, hopefully if I’ll get more clients I’ll be able to push through this vacation since I’m only getting it twice this year. So I did a bit of keyword research about the destinations for my blog, and vlog, so I thought let’s use those keywords as a sample for this explanation.

Search Volume
Number of Results
bangkok thailand
thailand bangkok
bangkock thailand

These are just few differences of how users enter keywords, they might misspell it, and they might switch it, or use the proper one. This tells you that your SEO specialist, that I am not making things up. 

These data is from Google by the way. I am not making this up, you can check it yourself. Go to Google, enter the keyword and you’ll see about similar number for the number of search results – since it can change any time due to the growing number of websites build every day.

Can I make my own keyword?

Sure! I have a client before that made up a keyword, and now he’s known for that keyword. First thing that comes to people’s mind when you say those words, it’s him. 

But my question is, are you your client? SEOs purpose is to be found. Is it supposed to be knowing your customers, and if you have what they’re looking for, we’ll offer it to them. 

I don’t discourage you to make up your own word. And no, I won’t make up a word for you. My words are based on the people of the internet.

If you want to know more detail and discussion about keywords and which among these keywords you should choose, then do visit this blog again, follow me on my social media accounts to get the updates! 

But let me know what you think. Hopefully I answered the question. Did i?

And oh, about that client. I happily let him go. Clients with huge trust issues are really difficult to work with. So, I didn’t mind at all on letting him go.

WeBlog at Lexmark – Travel and Blogging

WeBlog at Lexmark food travel photography and blogging g dumaguing gay aida dumaguing exotic philippines vlog vlogger cebuApril 15, 2016 – I was invited to speak at Lexmark’s WeBlog event to share about being a blogger to their employees hoping to encourage them to blog and of course, help their writers in creating more quality content.

Below is my presentation, I wasn’t able to edit this and see it first if everything’s okay. But this is the exact presentation I shared there during the public speaking to their lovely employees.

But before all that, I didn't know that Lexmark is so strict even with their visitors. I'm not complaining, it's good. I wasn't able to bring my phone up stairs or even record myself for the vlog - they did have someone shoot it though but I'm just too shy to ask for a copy.

I was also surprised that our face was all over the office.

WeBlog at Lexmark food travel photography and blogging g dumaguing gay aida dumaguing exotic philippines vlog vlogger cebu

Someone from the church even recognized me, some of my college classmates even saw my face on the elevator, and some did come but not all - of course, they've got some work to do.

SEO on Blogs

As a SEO specialist I’ve been using my blogs to experiment and test my SEO ideas and techniques. But I’ve also been using SEO to gain more traffic, be at least be known (even a bit), and get opportunities from it.

I’ll be talking about this slide in more details with my vlog. I’m thinking of making another channel or just mix it with my current channel. But I’ll be surely talking about it on the vlog and here on my SEO blog.

Let me know if you have any questions or request on topics in advance so I can discuss it with you in more detail and be able to answer your queries – just in case I’ll miss anything.

And yes, I know this is long overdue.

Named to be One of the Top Bloggers in Cebu by ESCooped Media

August 13, 2016 – The Cebu Blogging Community (CBC) celebrated the 2nd year anniversary at the Mandani Bay. CBC is one of the fastest growing blogging community in Cebu where bloggers like me were able to share my learnings, tips, and offer a helping hand to Cebuano bloggers.

I’m actually one of the Community leads and founder of CBC on it’s first year (remember the CBC 1st year anniversary) and with that, I gave a lot of effort to the community that I forgot to push my own. So I decided to let others lead and take care of my own business for this year (at least).

I was invited to the event but being inactive to the community makes me question myself if I even deserve to be there, so I didn’t come not because of that but because my mother was not feeling well since Friday – plus I was busy catching Pokemons with my 3 niece.

So yesterday, I was able to meet up with one of the founder of CBC, friend, and Publisher of Escooped Media and told me that I should’ve been there, and handed me 3 certificates and 2 trophies – the (CBC) Founder’s Citation (2014-2015), the Top 10 Cebu Blogger Influencer for 2016, and the Cebu’s Top Travel Blogger of the Year.

Named to be One of the Top Bloggers in Cebu by ESCooped Media - Exotic Philippines Travel Blog Blogger Vlog Vlogger

All I know is that I will receive a certificate, recognizing my year of hard work as a CBC lead, but winning these awards?

To be honest I was shocked too. I did won an award before but me comparing to these bloggers in Cebu who have done more trips, more travel tips, more posts that I do, and even more known that I am, I felt like I’m not even half to what they are.

(Kuya – as what I call him) Ruben explained to me (since it was a shock to me – really, to be honest) that 15% comes from the votes within the community, 50% comes from social media and search, and I guess the remaining 35% comes from the judges. He said I beat majority of the blogs when it comes social media and search, and it made me only 6 points ahead of the runner up. He said that what they’re looking for are influencers, influencers are strong in social media and search, and that I have that.

I like this kind of system, not because I won. But because with this it’s not all about votes, likes, Alexa, maybe a 40% content but it’s more of were you able to give what your readers need and see’s you as someone for that kind of source in the niche? It’s not about who’s the best writer, who’s the best blog design, who’s got the most followers, or outfit, but who’s the best influencer in the niche – and I’m not really saying that I am, still unsure that I am Cebu’s top travel blogger up to now.

But with this, I’d like to thank everyone for the support, the readers, the fans and followers (on each of social media accounts), (81 – as I’m writing this) YouTube Subscribers, friends, fellow bloggers (who believed in me and supported me in the journey), my family, and of course God. I’m so blessed these past few years, and He gave me you.

Also, an endless thanks to ESCooped Media team and CBC!

Read about Cebu's Top 20 Blogger Influencers here!


Here are a few of my previous and some current clients. Not all are published.

Her website is about motivating her readers to be more fit. Her success story? Through SEO a brand found her online through our keyword and hired her as a model for a product and shoot an advertisement with them in the US.

Bridget Taylor


This car rental company based in Cebu is now one of the preferred and premier car rental company in Cebu.

Cebu Trip Rent a Car


They're now the top travel agency in Cebu, getting more bookings than other travel agencies. From getting an average of 900 visits a month, they're now getting an average of 6,000 visits a month.

Cebu Trip Tours


It's a 6 months project that results in doubling the traffic after just 4 months.

Trevor Page


An Australian custom closet designer that has SEO done before but didn't worked out.After 6 months in working with her, I was able to double the traffic, from 800 visitors to an average of 2000 visitors a month.

Sally Hart


This is a two years project with the client. I started with them getting an average of 3,000 visitors a month, and after 2 years they're able to get an average of 15,000 visits a month. The project ended because they're happy with the ranking and want to focus more on paid marketing campaigns.

Hush Anesthetic


Gay Aida Dumaguing
Cebu, Philippines