Dumaguing,

Gay Aida

SEO Specialist Social Media Manager Award Winning Blogger

About me

Hello

My name is Gay Aida

SEO Specialist

I started working online since 2009 as an Internet Researcher, and that's when I got curious on how search engine works. In September of 2010 I started my SEO training. Since then, I've been doing SEO service to clients here in the Philippines and abroad. Now, I've been working as a SEO specialist for almost 7 years, and offering Social Media Management for 4 years.Do you have an online marketing needs for your business?

services

Search Engine Optimization

I provide SEO services for entreprenuers who needs and wants their business to be found on search engines like Google. (Know More)

Website Development

Customized, design, and install wordpress websites for clients who wish to have their very own website. (Know More)

Social Media Management

Manage social media accounts like Facebook, Twitter, and Instagram to reach out to more potential customers. (Know More)

Education

B.S. Information Technology

University of Cebu - Banilad
Banilad, Cebu City, Cebu Philippines
2004-2009

San Agustin Institute of Technology

High School
Valencia City, Bukidnon
2000-2004

Bukidnon Faith Christian School Inc.

Elementary
Valencia City, Bukidnon
1993-2000

experience

SEO Specialist

September 2010 - Present

Freelance

Internet Researcher

2009- June 2010

Hotels Combined (Australia)

Marketing Manager Assistant (OJT)

2008

Globe Telecom (Cebu)

Computer Maintenance

2006 - 2009

Interneconnectivity Computer Solutions

Skills

SEO

Onsite Optimization 90%
Offsite Optimization 95%
Local SEO 85%

Websites

Development 85%
Design 80%
Optimization 90%

Social Media

Facebook 85%
Twitter 80%
Instagram 75%

35

WEBSITES

797

COFFEE CUPS

28

DEALS CLOSED

26

HAPPY CLIENTS

Blog

When Will I Rank #1?

I’ve been checking job sites lately and trying to see what employers are looking for and at the same time maybe get another client for myself – and if what you’re thinking why am I not solely working for someone, then you might like my article on “5 Reason’s Why I don’t Exclusively Work for Someone”.

One of the job post caught my eye, I was interested at first because it’s a music industry, other than I love music I also never had a client in that industry yet. His first few lines also tells me that he might be a match for me – not for dating or anything romantic, I mean for me as my client, and me as his SEO specialist. Yes, I’m choosy with clients, working for 7 years in this industry and 8 years online it makes you develop this dream boss.

Anyway, but when I read the detail one or two of his requirements made me laugh, one was “you should tell me your strategy” and the best one was “you should give me an estimate on when I’ll be ranking #1”

If you’re wondering why I’m laughing at it, it’s because (1) if I share my strategy will he understand it? By the way he is saying things, he seems to me that he just found out about SEO and then is now looking for someone to do it. (2) Maybe you won’t like it me saying this, but if I immediately share to him my strategy, when I’m not hired yet, he can totally apply the strategy without hiring me, and hire someone to do things hourly.

The second one is the topic we’ll be discussing actually. But don’t get me wrong, who doesn’t want to rank #1? I want all my clients to rank #1 in all keywords, in all countries, in all search engines! Wooohoo for me! Bravo for my clients? And maybe if they’re kind and happy enough they’ll buy me a couple of things on my wish list.

IT’S LIKE A WEATHER

But again, as I always share it here. SEO is not magic, it’s not like disease that if you give someone a medication, you should expect this in a few hours and if it doesn’t work we’ll increase or change the medication.

I’d like to compare SEO to a weather. Sure, you can expect it to rain tomorrow, to be sunny the next day, to be cloudy the whole week next week but then you won’t expect and even can tell that on the month of June there will be surely a typhoon. Sure! You can see the typhoon coming but were you able to tell exactly when? When your app says it will be sunny tomorrow, it will be a great time to go to the beach and then when you’re there, there’s this huge typhoon coming in! – I can relate to this because it do happen here. I make plans for a trip and then viola! The flights are cancelled, the beach is not sunny but wet and you haven’t even reached the shore yet.

How does this similar to SEO? Maybe if you say “if there’s no update in 6 months, when will I rank?” I can probably say, maybe in this month. But….

I AM NOT GOOGLE (or Bing, or Yahoo)

I don’t work for Google as I always highlight. SEOs don’t work secretly for these search engines – I mean, I wish, I get money from the client, I get money from Google. I’m probably rich by now! But I’m not. I don’t even own my own house.

Google don’t tell us right away that “hey, we’ll be doing this today and what you have to do on your client’s website is this and that..” they even launch updates secretly and we just notice some changes. Then we talk to other SEO experts out there and then they go “OH DARN IT! YOU FOUND IT! YOU GOT US THERE…”

So, when Google will be so kind to us and share their update and their secret formula and algorithm on how they rank websites, get back to me and I’ll give you the accurate day that you’ll be #1.

THE KEYWORD

Other than search engine algorithm updates, one of the things that will effect on your ranking is the keyword that you want to rank. There are actually multiple things about your keyword that will effect on when you’ll rank at most on the first page but majority of the time they are:

  • Keyword Competition – of course if you’re competing with 10 million websites who are also doing SEO, where maybe 10% of it have been doing it for at least a year, and here you are a new comer, it will surely take time. It’s like “hey try my dog food product” but people know Royal Canine, Pedigree, Alpo, and other dog food who have been around for years and even some on vet clinics.
  • Keyword Match – one of the issue that may have not been noticed or just taken granted by some is the keyword they want to rank. It doesn’t mean that you want to rank on the keyword “dog” when you have a dog food product, you can totally rank. Or maybe rank for “cat food” when you have a dog food. Some even want to rank to scientific names, when there’s a more common and most used by the internet users these days. Sometimes the intention is not even right.

THE WEBSITE

This is for me one of the sad part, some really want to rank, willing to pay, willing to follow your instructions and let you do whatever you want but never ever touch the website because I’m happy with it. Some are even happy with these simple websites, so simple that my 10 year old niece can probably make one 10 times better.

Sure you’re happy with the look! But have you thought of your visitors? If you’re the visitor to that website, will you even spend a minute on it? Will you even scroll down? Will you even trust the company?

It’s not about just looking good, but also looking professional. Think of it like applying for a job, will you wear shorts, sleeveless for a job as a front desk? As a flight attendant? As a manager? No, you want to look good. Another thing is, you want to look presentable, easy on the eyes. How this relate to SEO? Make your website easy to navigate, easy to understand, easy to access things.

Also, having a well-constructed website will totally help in boosting your ranking, and of course, a well optimized site.

WHAT HAVE YOU DONE?

As you might know I do offer my SEO service as a package, and I don’t accept jobs for hourly or fixed rate per month for multiple website. There are some clients who expect way too much for my cheaper service, and that’s even with me informing them that it’s may not be as effective as the one I’m recommending.

I do sometimes suggest the cheaper one when I think they’re in a tight budget, and the keywords are not that competitive but still give a disclaimer that I can’t promise that it will give a huge impact.
You see, this is like losing weight, when you only do a 5 minutes workout and expect to lose 10 lbs. in a month, and without even a diet.

THE FIRST ONE IS NOT ALWAYS RIGHT

The final one (at last!) is that at first I aim the top 10, once that is reached, I aim for the top 5, and after that the top 3. If they rank #1, then great! If they rank #3 it’s great!

I can’t find that study and test done by my fellow SEO specialists a long time ago, that ranking #1 does not always gets the gold. Their test shows that the websites ranking 2-5 can get more clicks than the one ranking #1. One of the reason is that when you’re ranked #1, it’s more nearer to the ads, so they sometimes ignore the ones ranking 1-2 first, and most likely click on the other 3-5 ranking website.

It’s like relationships. Your first one does not mean he’s surely your forever.

Therefore, there are a number of things to consider, there’s no exact or even accurate way to say when or even if you’ll be able to rank #1.

But what I can guarantee is that in a few months, and even in all my clients they do notice an increase in their traffic in a month. As for the ranking, it depends, some clients just don’t really want to do things on their website or just takes too long for them to do on their website (e.g. having someone write a content), that in a matter of 3 months there are just few changes, and a number of my clients got great results in 3 months.

I don’t deny it though, there are SEOs that can guarantee the #1 ranking. But I have to warn you though, it’s not good for you, for your business, for your reputation, and your website.


5 Months SEO Result for an Australian Custom Closet Company

Few years ago an Australian company contacted me to avail my SEO service for their custom closet company based in Sydney. I’m actually directly reporting to the company owner herself who was really awesome but if you asked, just 5 months?

Though she was happy with my service, she met a website developer who’s apparently at the same time a SEO specialist based there in Australia. Since she preferred to work with someone who’s from there, she decided to end my service and go for that guy.

I’m heart broken since I’ve invested a lot and have already got plans for the whole year for the campaign and have organizing their website. But this is a great example for clients who wants to ask what to expect in a few months of work.

First let me say, SEO is not a magic. It doesn’t work overnight. I also don’t guarantee that you’ll have this same growth for your website, but at least you have an idea.

In the table below the column with a RED top row is the month that I haven’t started with them. The first month is after a month I worked with them. Though I have the data for the whole 5 months, I won’t be sharing all 5 months since I believe this would be enough to show you what to expect for the first 6 months of providing my SEO service.

WEBSITE TRAFFIC


0
1st Month
3rd Month
5th Month
Sessions
857
1,086
1,366
2,207
Users
718
954
1,226
1,938
Pageviews
5,757
5,165
6,545
7,148
Percent of New Visits
82.15%
86.28%
87.99%
86.27%
Returning Visitors
17.70%
13.70%
12.00%
11.50%

On the first month, we immediately have a 26.72% increase of traffic on the website, showing more new visitors on the website, which basically tells there are more people finding them. In just 5 months it shows more than 100% of traffic increase on their website, and unique visitors.

TRAFFIC SOURCE

Referrals
0
1st Month
3rd Month
5th Month

Visits
Visits
Visits
Visits
Organic Search
209
228
552
507
Paid Search
245
248
328
332
Referral
181
156
264
470
Direct
152
280
175
790
Social
53
174
46
108

Now let’s check where the website traffic or the visitors are coming from. Though it might not sound enough, in just 5 months the traffic from search engine's (organic search) more than doubled. And as you can see majority of its traffic is from search, even though there’s a paid campaign, there’s social media, people who is looking for her services through search engines contributes more traffic.

KEYWORD RANKING

Keyword Ranking
0
1st Month
3rd Month
5th Month
keyword 1
>100
53
55
45
keyword 2
>100
22
19
16
keyword 3
>100
>100
>100
69
keyword 4
>100
88
40
29
keyword 5
>100
28
25
32

I won’t be revealing what keywords they have but these is just 5 of the keywords that we made a campaign. As you can see they’re starting to gain ranking in just few months. Not because I work like magic, but there are a lot of contributors with it wherein one of them is that her niche is very specific.

Now, basing to the data I’ve shared, the more they rank, the more traffic they get, the more they have people go to their website who is specifically looking for her services. I’ve got the feeling that if only I was able to work with her on the 6th month SEO result I could’ve shown you a triple increase of their traffic in just 6 months.

This result is not the same with all my clients, but they have all something in common, they do get an increase, they do get more people finding them, they do get results. There may be just months that are low and that’s just simply due to low on demand - or in this case, in terms of number of people looking for their service on that month.

If you think you only need a 6 months SEO work done, you’re wrong. It’s a competitive world out there and there will be business owners, website owners like you one day who wants to out rank you. So if you stop doing SEO, you’ll surely be outranked one day.

Though I was heart broken about this project, I am happy that she did continue in having the SEO done on her website and not just like “I’m happy now, let me go” kind of thing.
5 Months SEO Result for an Australian Custom Closet Company gay aida dumaguing cebu seo specialist in the philippines vlogger blog

Choosing the Right Keywords to Rank

We’ve already discussed about ARE KEYWORDS MADE UP BY YOUR SEO SPECIALIST since just few months ago, a client thought I was just making up these keywords. So let’s continue talking about keywords, and this time, it’s all about on choosing the right keyword to target for SEO.
Please note that this technique is for SEO and not PPC (pay per click - paid ads), though they have similarities, what is best for SEO may not be ideal for PPC campaigns that you’ll want to start for your online marketing.

So on our previous topic about keywords, I’ve shared and used this same table as an example. In this topic, this is not the ideal sample since it’s too broad - best if we’re more specific like for example “bangkok thailand hotel” or if you can be more specific the keyword “bangkok thailand hotel with swimming pool” is also great. But let’s just say this is what we’re targeting and the keywords we want.

#
Keyword
Search Volume
Number of Results
1
bangkok thailand
18,100
104,000,000
2
thailand bangkok
1,600
442,000,000
3
bangkock thailand
30
102,000,000

Before anything else, let me explain about our columns.
  • Keyword – as explained above, these are words or set of words that are entered to the search engine by its users.
  • Search Volume – this is actually the average search volume per month. Therefore, there are months that it can be more than that, or less. Depending on the search trend.
  • Number of Results – the number of pages of websites are shown when the keyword is entered. In other words, those are the number of competitors we have for those keywords.
So, as you noticed, all keywords are actually referring to one same place, the capital of Thailand, Bangkok Thailand. But these three (3) keywords are constructed differently, even misspelled.
  1. The first keyword “Bangkok Thailand” has the highest search volume. Of course, it’s how you really type or write it in, that’s the proper way to put it, and majority of the users do it.
  2. The second keyword “Thailand Bangkok” can be those users who entered “Thailand” first, and then later on added “Bangkok” to be more specific about the destination – and don’t deny it, we all do that. Sometimes I even enter “chocolate” then add “Hershey’s” after that if I want to be more specific. It’s not proper, but search engines understand what you need because of the words you use.
  3. Obviously Bangkok is misspelled on this keyword. Not all of us are perfect. I even use the search engine sometimes to know the correct spelling of the word.

Which Keyword to Choose?

So with this data, how do you choose the best keyword for you to start? Here’s how!

With my years of experience in providing SEO service to clients around the globe, the best keywords are those low on competition and high in search volume, but not all keywords are like that. There are a number of keywords that are high in search volume, but also high in competition, and there are that are low in competition but also low in search volume.

The second thing you’ll then check is choosing the keywords that are high to average in search volume and at least average in competition.

But nothing in this life is really perfect, there are keywords that a client would love to rank but again it’s both high on competition and volume which means a lot of time needed to rank on the keyword and effort to do since there are a lot competitors for that keyword that have been around a long time ranking for that keyword.

As an experienced SEO Specialist myself, I don’t discourage you to rank on those type of keywords, since if you’ll ever get a ranking on those type of keywords it totally is worth it but again, don’t expect it to be quick to rank. But I highly don't advice for you to try to rank on misspelled keywords like the 3rd keyword, if it does have at least a good search volume you'll be also ranking on that keyword if you're doing great and ranking on the 1st and/or 2nd keyword.
Choosing the Right Keywords to Rank gay aida dumaguing cebu seo specialist in the philippines vlogger blog

1 Brand, Multiple Websites

1 Brand, Multiple Websites Cebu Philippines SEO Specialist Blogger Social Media Manager
Working as a SEO specialist for 7 years you see the changes, the growth, and the trend in search engine optimization as the years go by. But one of the things that some business owners or even some SEOs use that (is for me) out of trend anymore, is that a company having multiple websites.
Few months ago, a prospective client contacted me. He’s based from Australia and he want to hire me for a fix rate of around Php20,000 I believe, and he wants me to manage and rank his 5 websites.

Wherein, 4 of those websites is about his wedding photography service for different parts in Australia. For example, 1 for Adelaide, 1 for Sydney, 1 for Perth, and 1 for Queens. But all of the websites are referring to him, his wedding photography service. The other website was his upcoming photography competition.

Is it Right to Have Multiple Websites for 1 Brand?

I do get the logic why they make 1 website on each area, but all of those 4 websites are on different names that you wouldn’t know that they’re the same, or a sister company of the other.

Maybe one of the logic is to be able to rank locally for each area, that, I understand. Cool.
Another maybe is that to be able to say that they’re from that area – but really, they’re based in Sydney.

And of course, the other is to give link to the other to boost the other.

But it all comes down to one thing, Where’s the branding?

These days, it’s all about the branding. Will it be also weird if you say “hey I’m Gay Aida Dumaguing, the photographer for Company 1 in Manila, Company 2 in Cebu, Company 3 from Davao…” and it’s also so confusing. Would it be better to say “Hi! My name is Gay, and I’m a photographer, you may visit my website at mywebsite.com and see my work samples, I offer photography services in Cebu, Manila, and Davao.” You can then insert a joke that “basically, I’m your all around photographer…”

It’s more clear who you are, what your brand is, and what you do, that you’re not only a photographer for a specific region, but to a number of regions.

But I want to specifically target a region by having the region name on the URL!

One of the reasons why do businesses do this is that they want to target a specific region by using the keyword with a region name on the website URL. For example “bestphotographerManila.com” sure, that could work, sure that helps with SEO, but again we come back to branding.

Let me ask you this, will that name or brand name mark your customers mind? I don’t even remember the websites I’ve visited when I’m looking for something, how much more of you don’t leave a name on your brand that will really mark your customers mind?

If you really want to do this, you can just make a website, and take advantage of the subdomain. Like this site of mine for example, instead of making a new site “PhilippinesSEOSpecialist.com” I made it to “resume.gadumaguing.com”, because people I meet ask my resume, and it’s easier for me to just say just go to my website and click “resume”.

In our example (the photography) we can just make “manila.yourname.com” which makes your potential customers remember your name, your name is your brand, and in the subdomain of Manila, you can then state there what you offer for your potential customers in Manila.

With this, still referring to 1 brand, it is multiple websites, but it’s easier to browse, easier to remember.

Some people are just reading too much SEO articles that they forgot about branding and marketing.
In terms of SEO, you’ll just spending a lot of money since you’ll have to optimize for each website. And if you’ll hire a SEO company or a freelancer like me who charge per website, and you have 5 websites, it will surely be costly for you and the effect is just the same if you’re having 1 website.

PORTFOLIO

Here are a few of my previous and some current clients. Not all are published.

Her website is about motivating her readers to be more fit. Her success story? Through SEO a brand found her online through our keyword and hired her as a model for a product and shoot an advertisement with them in the US.

Bridget Taylor

FitnessMotivationToday.com

This car rental company based in Cebu is now one of the preferred and premier car rental company in Cebu.

Cebu Trip Rent a Car

CebuTrip.com

They're now the top travel agency in Cebu, getting more bookings than other travel agencies. From getting an average of 900 visits a month, they're now getting an average of 6,000 visits a month.

Cebu Trip Tours

CebuTripTours.com

It's a 6 months project that results in doubling the traffic after just 4 months.

Trevor Page

JavaVideoTutorials.net

An Australian custom closet designer that has SEO done before but didn't worked out.After 6 months in working with her, I was able to double the traffic, from 800 visitors to an average of 2000 visitors a month.

Sally Hart

cleverclosetcompany.com.au

This is a two years project with the client. I started with them getting an average of 3,000 visitors a month, and after 2 years they're able to get an average of 15,000 visits a month. The project ended because they're happy with the ranking and want to focus more on paid marketing campaigns.

Hush Anesthetic

hushanesthetic.com

Gay Aida Dumaguing
+63-915-884-7979
Cebu, Philippines

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