SEO Specialist · Cebu, Philippines

Gay Aida Dumaguing

Helping businesses grow through practical, data-led SEO

I help service businesses and e-commerce websites improve their search visibility through research, strategy, optimization, useful content, and clear reporting.

Gay Aida Dumaguing - SEO Specialist
  • Working in SEO since September 2010
  • Project-based · Remote
  • International clients
  • Available for new projects
1616 yearsSEO experience
InternationalUS · UK · AU · CA · Dubai
1:1DirectWork with me personally
FlexibleProject-based service

Professional profile

I'm Gay Aida Dumaguing, an SEO specialist with 16 years of experience helping businesses improve their organic visibility. I work directly with clients and focus on practical priorities, transparent reporting, and steady progress.

My work covers service businesses and e-commerce websites across international markets, including the US, UK, AU, CA, and Dubai.

My approach is straightforward: understand the website, find realistic opportunities, prioritize the work that matters, and track progress through data. I do not promise instant rankings or unnecessary activity just to make SEO look busy.

Why clients work with me: direct communication, realistic expectations, practical SEO priorities, and clear reporting — without agency layers or unnecessary fluff.

Core expertise

SEO Strategy

Clear SEO direction based on your website, market, competitors, and goals.

Keyword Research

Finding realistic keyword opportunities and matching them with the right pages.

On-Page SEO

Improving titles, descriptions, headings, content structure, and internal links.

Technical SEO

Checking crawlability, indexing, speed, mobile experience, redirects, and site issues.

Content Direction

Planning and optimizing content that supports rankings, traffic, and conversions.

SEO Reporting

Tracking rankings, traffic, search visibility, user behavior, and next-step priorities.

Professional experience

  1. 2010 — Present

    Freelance SEO Specialist

    SEO audits, research, strategy, on-page optimization, content planning, technical improvements, reporting, and international client management.

  2. 2011 — Present

    Travel Blogger · Exotic Philippines

    Content publishing, SEO testing, website management, travel writing, and audience development.

  3. 2009 — 2010

    Internet Researcher

    Researched businesses, verified locations and online information, and confirmed whether organizations were legitimate.

SEO service

Choose from three project-based SEO packages depending on your website stage, market competition, and monthly SEO budget.

SEO PACKAGE 01

Taste Test

Ideal for local businesses, tight budgets, or those taking their first step into SEO.

  • Website & search review
  • Local / seed keyword research
  • Priority quick-win plan
View package →
SEO PACKAGE 03

Feast

Comprehensive, aggressive growth for large enterprises and high-scale platforms.

  • Deep architectural optimization
  • Broad competitive expansion
  • Continuous monitoring & strategy
View package →

Case Studies

SEO results

View all SEO results →
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Tools & platforms

SEMrush SEMrush
Ahrefs
Google Analytics 4 GA4
Google Search Console Console
WordPress WordPress
Shopify Shopify
Squarespace Squarespace
Blogger Blogger
Yoast Yoast
vidIQ
TubeBuddy TubeBuddy
Canva

Education & credentials

BS Information Technology
University of Cebu — Banilad
  • Google SEO · UC Davis
  • Digital Marketing & E-commerce · Google
  • Data Analysis · Google
  • UX Design Foundations · Google
  • YouTube SEO Secrets
View all credentials →
ADDITIONAL EXPERTISE

YouTube SEO

Video keyword research and optimization experience.

AI search and GEO capabilities in development.
SELECTED PROJECT

HUSAY Tools

I also build SEO reporting tools through HUSAY, including Google Sheets-based systems that help simplify client reporting, GA4/GSC data review, and repetitive SEO workflows.

Visit HUSAY ↗

Latest from the blog

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LET'S WORK TOGETHER

Looking for experienced SEO support?

Tell me about your website, your goals, and where you need help.

SEOmoz - What Should be on Your Homepage?

What Should be on Your Homepage
I've made a couple of revamps on the sites that I've handled that I also own lately, to make it more SEO friendly, more optimize and a lot more faster than it's used to be. For me, I think it's pretty important that we do redesign our website in every a couple of years since there will surely be a new technique in making it more a lot better. Plus, a lot faster and well optimized.

With the services you have, products, information that you could share to the public and have it posted on your website, plus of course updates, which one you could and should put up? Everything?

You're not alone, I've been struggling on that too. It takes me months sometimes to really finalize the data and of course the new design of the website. It's hard to think what the visitors want and needs from you to convert this traffic to sales.

Yes, as a SEO specialist I believe it's still part of my task and job scope to be able to understand and make correction on the web designer's website design - actually improve the design, visually for the users and internally for the search engines.

What Should be on Your Homepage?

In 2014, what do you think your website should look like? There's a new way to impress your visitors every now and then, so with that you have a lot of choices and options to put up on your website. There are a lot of skilled designer out there who could do things that you need to be included on your website, especially your homepage so better study and find out what your visitors want to see first to be able to make them avail your services or purchase your product.

Luckily, we can have these a couple of great tips from Rand Fishkin of SEOmoz who shares a couple of ideas and tips on what you should put up on your website. Check it out!


Our aim in making a great website, and of course at least a good homepage is that being able to make everything easier for your website visitors to go around  your site. Providing them the information they need in a page and passing or letting them easily navigate throughout your website.


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