SEO Specialist · Cebu, Philippines

Gay Aida Dumaguing

Helping businesses grow through practical, data-led SEO

I help service businesses and e-commerce websites improve their search visibility through research, strategy, optimization, useful content, and clear reporting.

Gay Aida Dumaguing - SEO Specialist
  • Working in SEO since September 2010
  • Project-based · Remote
  • International clients
  • Available for new projects
1616 yearsSEO experience
InternationalUS · UK · AU · CA · Dubai
1:1DirectWork with me personally
FlexibleProject-based service

Professional profile

I'm Gay Aida Dumaguing, an SEO specialist with 16 years of experience helping businesses improve their organic visibility. I work directly with clients and focus on practical priorities, transparent reporting, and steady progress.

My work covers service businesses and e-commerce websites across international markets, including the US, UK, AU, CA, and Dubai.

My approach is straightforward: understand the website, find realistic opportunities, prioritize the work that matters, and track progress through data. I do not promise instant rankings or unnecessary activity just to make SEO look busy.

Why clients work with me: direct communication, realistic expectations, practical SEO priorities, and clear reporting — without agency layers or unnecessary fluff.

Core expertise

SEO Strategy

Clear SEO direction based on your website, market, competitors, and goals.

Keyword Research

Finding realistic keyword opportunities and matching them with the right pages.

On-Page SEO

Improving titles, descriptions, headings, content structure, and internal links.

Technical SEO

Checking crawlability, indexing, speed, mobile experience, redirects, and site issues.

Content Direction

Planning and optimizing content that supports rankings, traffic, and conversions.

SEO Reporting

Tracking rankings, traffic, search visibility, user behavior, and next-step priorities.

Professional experience

  1. 2010 — Present

    Freelance SEO Specialist

    SEO audits, research, strategy, on-page optimization, content planning, technical improvements, reporting, and international client management.

  2. 2011 — Present

    Travel Blogger · Exotic Philippines

    Content publishing, SEO testing, website management, travel writing, and audience development.

  3. 2009 — 2010

    Internet Researcher

    Researched businesses, verified locations and online information, and confirmed whether organizations were legitimate.

SEO service

Choose from three project-based SEO packages depending on your website stage, market competition, and monthly SEO budget.

SEO PACKAGE 01

Taste Test

Ideal for local businesses, tight budgets, or those taking their first step into SEO.

  • Website & search review
  • Local / seed keyword research
  • Priority quick-win plan
View package →
SEO PACKAGE 03

Feast

Comprehensive, aggressive growth for large enterprises and high-scale platforms.

  • Deep architectural optimization
  • Broad competitive expansion
  • Continuous monitoring & strategy
View package →

Case Studies

SEO results

View all SEO results →
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Tools & platforms

SEMrush SEMrush
Ahrefs
Google Analytics 4 GA4
Google Search Console Console
WordPress WordPress
Shopify Shopify
Squarespace Squarespace
Blogger Blogger
Yoast Yoast
vidIQ
TubeBuddy TubeBuddy
Canva

Education & credentials

BS Information Technology
University of Cebu — Banilad
  • Google SEO · UC Davis
  • Digital Marketing & E-commerce · Google
  • Data Analysis · Google
  • UX Design Foundations · Google
  • YouTube SEO Secrets
View all credentials →
ADDITIONAL EXPERTISE

YouTube SEO

Video keyword research and optimization experience.

AI search and GEO capabilities in development.
SELECTED PROJECT

HUSAY Tools

I also build SEO reporting tools through HUSAY, including Google Sheets-based systems that help simplify client reporting, GA4/GSC data review, and repetitive SEO workflows.

Visit HUSAY ↗

Latest from the blog

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LET'S WORK TOGETHER

Looking for experienced SEO support?

Tell me about your website, your goals, and where you need help.

Search Engine Optimization Service

Practical SEO support for businesses that want steady, long-term search growth. I offer fixed monthly, project-based packages designed to build strong search visibility, drive qualified organic traffic, and protect your site over time.

My SEO work is not about promising instant rankings or doing random tasks just to look busy. I focus on what your website actually needs: keyword research, website review, on-page SEO, technical checks, content direction, search performance tracking, and clear monthly reporting.

Realistic Timeline Notice: SEO is long-term work. Some websites may show movement earlier, but I usually recommend giving SEO at least 3 to 6 months before deciding if it is working or not.

What My SEO Service May Include

Depending on the package and your website’s needs, my SEO service may include:

  • Website and search visibility review
  • Keyword research and keyword mapping
  • On-page SEO for important pages
  • Technical SEO checks and recommendations
  • Content direction and SEO briefs
  • Internal linking recommendations
  • Google Search Console review
  • GA4 traffic and behavior review
  • Ranking, traffic, and conversion monitoring
  • Monthly SEO reporting

Content writing, page copywriting, web design, development work, paid ads, social media management, and email marketing are not automatically included unless we agree on them separately.

SEO Packages

Choose the package that fits your website stage, competition level, and monthly SEO budget.

PACKAGE 01

Taste Test

$300 / month
Starting payment: $300 full payment

Starting SEO package for small businesses, local websites, or websites with a tighter budget.

  • Small businesses
  • Local service websites
  • New SEO campaigns
  • Basic website SEO improvements
  • Business owners starting with smaller budgets
  • Basic website review
  • Basic keyword research
  • Priority on-page SEO recommendations
  • Google Search Console check
  • Basic technical SEO observations
  • Monthly SEO summary
Select Taste Test →
PACKAGE 03

Feast

$800 / month
Starting payment: $500 down payment

Advanced SEO package for competitive websites, ecommerce stores, and larger campaigns.

  • Competitive industries
  • Larger websites & catalogs
  • Ecommerce websites
  • National or multi-location campaigns
  • Businesses targeting broader keyword groups
  • Full SEO audit and competitive review
  • Advanced keyword and content strategy
  • Technical SEO review and recommendations
  • Category, service, product, and blog direction
  • Content cluster planning
  • Internal linking strategy
  • Search performance and conversion review
  • Monthly reporting with next-step priorities
Select Feast →
OPTIONAL ADD-ON

Content Writing Add-On

SEO content writing is not automatically included in every SEO package. Some clients prefer a one-stop-shop setup because they do not want to find a separate writer. I understand that, and I can help with content depending on what is needed.

SEO blog article writing starts at $30 per article on top of your chosen SEO package. The final rate may depend on the topic, article length, research needed, and source material provided.

Quality Standard: If needed, I can help with AI-assisted research or drafting, then add human editing, SEO structure, optimization, and final polishing before submission. I do not recommend publishing raw AI content without human review. If AI is used, I still check the structure, search intent, usefulness, tone, and SEO optimization.

How My SEO Process Works

My SEO process is structured, data-led, and focused on long-term improvement. I start by understanding your website, your market, your competitors, and the search opportunities that can bring better visibility, traffic, and business value.

Step 01

Website Review

I check your website’s current condition, search visibility, important pages, traffic trends, indexing status, and possible SEO issues.

Step 02

Keyword & Competitor Research

I review your target market, competitors, and keyword opportunities to understand what people are searching for and which terms are realistic to target.

Step 03

Strategy & Priorities

I organize the SEO priorities based on your website’s current position, competition, quick wins, content gaps, and long-term growth opportunities.

Step 04

Website Optimization

I work on priority SEO improvements such as metadata, headings, content structure, internal links, image optimization, and technical SEO recommendations.

Step 05

Content Direction

I help plan or optimize content that supports your service pages, product pages, category pages, and long-term search visibility.

Step 06

Tracking & Reports

I monitor rankings, search visibility, traffic, indexing, user behavior, and available conversion data. You receive a clear monthly SEO report with observations and next-step recommendations.

💡 Want to understand the full process? Read my updated guide: 8 Steps of the SEO Process →

Before You Inquire

Ensuring we are aligned on working expectations before starting a project.

✓ My SEO service may be a good fit if:

  • You understand that SEO takes time.
  • You can give SEO at least 3 to 6 months before judging the campaign.
  • You are willing to provide website, GA4, and Google Search Console access when needed.
  • You want honest reporting and realistic expectations.
  • You understand that content writing, development work, paid ads, and other services may be billed separately.
  • You are looking for project-based SEO support, not a full-time employee.

✕ My SEO service may NOT be the right fit if:

  • You expect guaranteed #1 rankings or instant results.
  • You expect unlimited work outside the agreed package scope.
  • You require full-time exclusive availability or real-time night-shift coverage.
  • You are not comfortable granting the required search and analytical tool access.

Frequently Asked Questions

Clear answers regarding hours, timelines, backlinks, and working terms.

How many hours is each SEO package equivalent to?

My SEO packages are not hourly employment packages. Each package is based on the level of SEO work, strategy, tools, reporting, and campaign support included. SEO work is not always linear because it includes research, analysis, planning, checking data, reviewing search results, comparing competitors, and making decisions based on what I find.

Taste Test has the smallest scope. Delicious gives more room for regular SEO work. Feast is for websites that need deeper and more aggressive SEO support.

Do you offer a cheaper package than Taste Test?

No. Taste Test is already the lowest SEO package I currently offer. I understand that every business has a budget, but I also have to consider the time, tools, research, reporting, and work needed to do SEO properly.

If the current packages are outside your budget, that is completely okay. You may need to find someone whose pricing fits your current situation better.

I have a small business and a tight budget. Which package should I choose?

The Taste Test package is the best option if you want to start SEO with the lowest package I currently offer. It is useful for small businesses, local websites, or website owners who want to begin improving their SEO without committing to a bigger campaign.

However, a smaller package also means a smaller scope of work. It can help build the foundation, but it may not be enough if you are in a very competitive market or expect fast results.

I have an online business and I want to target my whole country. Which package should I choose?

For national SEO, I usually recommend Delicious or Feast. The Taste Test package may help you start, but national competition usually needs more work. This may include stronger keyword research, deeper page optimization, content planning, technical SEO, internal linking, and long-term campaign monitoring.

If your market is competitive, Feast may be the better option.

What is the difference between Taste Test and Delicious?

Taste Test is best for small businesses, local SEO, basic SEO improvements, or websites that want to start slowly. Delicious is better for businesses that want a stronger and more consistent SEO campaign with more room for research, optimization, content direction, technical checks, and performance tracking.

In simple terms, Taste Test helps you start. Delicious gives the campaign more room to grow.

What is the difference between Delicious and Feast?

Delicious is suitable for most businesses that want regular SEO support. Feast is for websites that need a more aggressive campaign—best for competitive industries, larger websites, ecommerce stores, or businesses targeting broader keyword groups. Feast gives more room for deeper research, stronger strategy, more optimization, and closer monitoring.

Can you guarantee a #1 ranking on Google?

No. I cannot guarantee a #1 ranking, and I believe it is unethical for any SEO specialist to promise an exact ranking or exact ranking date. I do not work for Google, I do not control the algorithm, and I cannot control what competitors are doing.

What I can do is improve your SEO foundation, work on the right opportunities, optimize your website, monitor performance, and adjust the strategy based on data. SEO is not magic. It is long-term work.

When will I get SEO results?

SEO results are not instant. Some websites may show early movement within 2 to 3 months, especially if the website already has a good foundation. But in most cases, I recommend giving SEO at least 3 to 6 months before deciding if it is working or not.

The timeline depends on your website condition, competition, target keywords, content, technical issues, budget, and how much work is needed. If you need immediate traffic, paid ads may be better while SEO builds long-term visibility.

Why can’t you just rank my website for the “best” keywords?

Keywords with “best” can be useful, especially for blog posts, comparison articles, buying guides, and product-led content. But they should not always be the first or only priority. Many “best” keywords are very competitive and often dominated by strong websites, publishers, review sites, marketplaces, or brands with higher authority.

For ecommerce and service websites, I usually recommend building a stronger SEO foundation first: product pages, category pages, service pages, technical SEO, internal linking, and supporting content clusters.

Do you write content too?

Content writing is not automatically included in every SEO package. I can help prepare SEO content briefs, optimize content written by your team, or write SEO blog articles starting at $30 per article on top of the package.

I do not promise unlimited content writing inside the SEO package because quality content takes time, research, editing, and proper optimization.

Do you use AI for content?

AI can help with research, outlines, topic expansion, and first-draft support, but I do not recommend publishing raw AI content without review. If AI is used, I still add human judgment, SEO direction, editing, fact-checking where needed, structure, search intent review, and optimization.

Is SEO only about publishing blogs?

No. Blog content can help, but it is only one part of SEO. A proper campaign may also include service page optimization, product or category page improvements, keyword research, technical SEO, internal linking, content planning, Google Search Console review, GA4 analysis, and reporting.

What other services are included aside from on-site and off-site SEO?

My SEO packages focus strictly on SEO. They do not automatically include email marketing, paid ads, social media management, video marketing, full web design, development work, or general virtual assistant work.

Can you work exclusively for my business?

No, not under my current SEO packages. I work as a freelance SEO specialist and handle project-based clients. If you need someone exclusive, full-time, and available only for your business, hiring an in-house SEO or full-time contractor may be a better fit.

Can you be available during my daytime if that is night shift in the Philippines?

My packages do not include night-shift availability. I am based in Cebu, Philippines, and work with international clients remotely. I can communicate asynchronously and schedule discussions when needed, but I do not offer night-shift availability.

How do I know you are working on my website?

You will receive updates and reports based on the package and reporting schedule. I manage the number of clients I accept so I can give proper attention to each campaign. SEO work should clearly show through reports, rankings, traffic, website changes, and recommendations.

How many reports will I receive?

I usually provide one main SEO report per month covering traffic, search performance, rankings, completed work, and next-step recommendations. I do not provide daily reports because SEO data needs enough time to show meaningful movement.

Will you share all link sources and resources?

I do not provide a full list of every link source by default. In the past, clients reused or copied link sources haphazardly, creating footprint and quality issues that had to be cleaned up later. My focus is on quality, relevance, and long-term safety, not just increasing link counts.

Do backlinks matter?

Yes, backlinks matter in competitive markets, but I do not recommend spammy link building, mass directory submissions, blog comment links, or low-quality tactics that can harm your website. My focus is on strong site foundations, useful content, and safe authority building.

Will you implement all changes yourself?

I can handle many SEO-related updates depending on the platform and access provided. For technical or design-related changes that require development work, I provide clear recommendations for your developer to implement.

What if my website has technical issues?

If your website is slow, poorly structured, difficult to crawl, not mobile-friendly, or has indexing issues, these problems must be addressed for strong SEO results to happen. I can identify and recommend fixes, but some technical work may require your web developer.

Can SEO increase sales?

SEO can help increase qualified traffic and conversions, but SEO alone cannot fix every business problem. Sales also depend on your product, pricing, website design, offer, trust signals, reviews, checkout process, and competition.

What access do you need?

Depending on the project, I may need access to your CMS, Google Search Console, GA4, and other tools connected to the campaign. If you are not comfortable giving full access, we can discuss limited access options.

How much is required to start?

Starting payment requirements: Taste Test ($300 full payment), Delicious ($300 down payment), and Feast ($500 down payment). The starting payment is consumable but non-refundable once work has started. Remaining balances for Delicious and Feast are paid after the monthly report is sent.

Why do you require payment before starting?

SEO work allocates dedicated time, tools, research, and planning resources from day one. Payment upfront confirms commitment and allows work to proceed immediately.

How can I pay?

I accept PayPal, Wise, Payoneer, bank deposit, and selected transfer options. Any payment processing or transfer fees should be covered by the client so the final amount received matches the package rate.

How can we start?

Send your website URL, business goals, target market, and preferred package tier. The first month starts once the package, access, start date, and payment terms are confirmed.

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Helpful Guides

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