SEO Specialist · Cebu, Philippines

Gay Aida Dumaguing

Helping businesses grow through practical, data-led SEO

I help service businesses and e-commerce websites improve their search visibility through research, strategy, optimization, useful content, and clear reporting.

Gay Aida Dumaguing - SEO Specialist
  • Working in SEO since September 2010
  • Project-based · Remote
  • International clients
  • Available for new projects
1616 yearsSEO experience
InternationalUS · UK · AU · CA · Dubai
1:1DirectWork with me personally
FlexibleProject-based service

Professional profile

I'm Gay Aida Dumaguing, an SEO specialist with 16 years of experience helping businesses improve their organic visibility. I work directly with clients and focus on practical priorities, transparent reporting, and steady progress.

My work covers service businesses and e-commerce websites across international markets, including the US, UK, AU, CA, and Dubai.

My approach is straightforward: understand the website, find realistic opportunities, prioritize the work that matters, and track progress through data. I do not promise instant rankings or unnecessary activity just to make SEO look busy.

Why clients work with me: direct communication, realistic expectations, practical SEO priorities, and clear reporting — without agency layers or unnecessary fluff.

Core expertise

SEO Strategy

Clear SEO direction based on your website, market, competitors, and goals.

Keyword Research

Finding realistic keyword opportunities and matching them with the right pages.

On-Page SEO

Improving titles, descriptions, headings, content structure, and internal links.

Technical SEO

Checking crawlability, indexing, speed, mobile experience, redirects, and site issues.

Content Direction

Planning and optimizing content that supports rankings, traffic, and conversions.

SEO Reporting

Tracking rankings, traffic, search visibility, user behavior, and next-step priorities.

Professional experience

  1. 2010 — Present

    Freelance SEO Specialist

    SEO audits, research, strategy, on-page optimization, content planning, technical improvements, reporting, and international client management.

  2. 2011 — Present

    Travel Blogger · Exotic Philippines

    Content publishing, SEO testing, website management, travel writing, and audience development.

  3. 2009 — 2010

    Internet Researcher

    Researched businesses, verified locations and online information, and confirmed whether organizations were legitimate.

SEO service

Choose from three project-based SEO packages depending on your website stage, market competition, and monthly SEO budget.

SEO PACKAGE 01

Taste Test

Ideal for local businesses, tight budgets, or those taking their first step into SEO.

  • Website & search review
  • Local / seed keyword research
  • Priority quick-win plan
View package →
SEO PACKAGE 03

Feast

Comprehensive, aggressive growth for large enterprises and high-scale platforms.

  • Deep architectural optimization
  • Broad competitive expansion
  • Continuous monitoring & strategy
View package →

Case Studies

SEO results

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Tools & platforms

SEMrush SEMrush
Ahrefs
Google Analytics 4 GA4
Google Search Console Console
WordPress WordPress
Shopify Shopify
Squarespace Squarespace
Blogger Blogger
Yoast Yoast
vidIQ
TubeBuddy TubeBuddy
Canva

Education & credentials

BS Information Technology
University of Cebu — Banilad
  • Google SEO · UC Davis
  • Digital Marketing & E-commerce · Google
  • Data Analysis · Google
  • UX Design Foundations · Google
  • YouTube SEO Secrets
View all credentials →
ADDITIONAL EXPERTISE

YouTube SEO

Video keyword research and optimization experience.

AI search and GEO capabilities in development.
SELECTED PROJECT

HUSAY Tools

I also build SEO reporting tools through HUSAY, including Google Sheets-based systems that help simplify client reporting, GA4/GSC data review, and repetitive SEO workflows.

Visit HUSAY ↗

Latest from the blog

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LET'S WORK TOGETHER

Looking for experienced SEO support?

Tell me about your website, your goals, and where you need help.

3 Reasons Why I Don’t Like Using Time Tracking Software

3 Reasons Why I Don’t Like Using Time Tracking Software
I’ve been working online since 2009, even when I was still a student. So yes, I’ve been working online for 5 years now, but worked as a SEO specialist just for 4 years and since I’ve worked as a SEO I’ve never accepted a job that has or use a time tracking software.

I’ve rejected a number of jobs just because of the time tracking software. I do understand the employers’ side why they do want us virtual assistant’s use the software, but let me share with you today a couple of reasons why I don’t like to use a tracking software and they are:

Slows me down. 

Depending on the scope of the job and computer specs, using a time tracker can totally slow anyone down. It uses a lot of the computer memory and always active to record every move (well, most of the software I’ve used do) and anything I open, plus some take screenshots.

One of the software that my previous employer use do make my computer hang up when it takes screenshot, luckily I’m not using any heavy software back then since I was just working as a researcher. But if I’ll have this again and doing my current job, it can be really hard for me – imagine the software I need to use (e.g. Photoshop for social media images) and number of sites and tools I have to open to ensure the quality of links I’ll be building, there are even times that I am slow without a time tracker what more if I use it.

Quality of Work.

Basing on my experience using the time tracker software, I’ve become more conscious on what I do not what I am working on. The quality of work will be at risk which I don’t like to sacrifice especially when we’re talking about building links, we need to build quality links to be able to deliver quality work and get great results – and that is ranking the client’s site.

Bad Habit.

3 Reasons Why I Don’t Like Using Time Tracking Software bad habit
One of the result that I got from these software is that I’ve developed a (really) bad habit. That is, checking the time every 10-15 minutes even I’m not working, I’m out with friends, events, or meetings. Which is really not nice when you’re with important people, I look like I need to be somewhere else that is more important than them. Which is such a no-no when you’re presenting, speaking in public or with a client meeting.

Again, I do understand that employers need to have us virtual assistant’s use this type of software and I read about 15 reasons why business owners need to use the software for their team. But personally, as a SEO specialist I prefer to avoid jobs with time tracker since I’m still trying to lessen the time checkup for 4 years.

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