SEO Specialist · Cebu, Philippines

Gay Aida Dumaguing

Helping businesses grow through practical, data-led SEO

I help service businesses and e-commerce websites improve their search visibility through research, strategy, optimization, useful content, and clear reporting.

Gay Aida Dumaguing - SEO Specialist
  • Working in SEO since September 2010
  • Project-based · Remote
  • International clients
  • Available for new projects
1616 yearsSEO experience
◎InternationalUS · UK · AU · CA · Dubai
1:1DirectWork with me personally
✓FlexibleProject-based service

Professional profile

I'm Gay Aida Dumaguing, an SEO specialist with 16 years of experience helping businesses improve their organic visibility. I work directly with clients and focus on practical priorities, transparent reporting, and steady progress.

My work covers service businesses and e-commerce websites across international markets, including the US, UK, AU, CA, and Dubai.

My approach is straightforward: understand the website, find realistic opportunities, prioritize the work that matters, and track progress through data. I do not promise instant rankings or unnecessary activity just to make SEO look busy.

Why clients work with me: direct communication, realistic expectations, practical SEO priorities, and clear reporting — without agency layers or unnecessary fluff.

Core expertise

SEO Strategy

Clear SEO direction based on your website, market, competitors, and goals.

Keyword Research

Finding realistic keyword opportunities and matching them with the right pages.

On-Page SEO

Improving titles, descriptions, headings, content structure, and internal links.

Technical SEO

Checking crawlability, indexing, speed, mobile experience, redirects, and site issues.

Content Direction

Planning and optimizing content that supports rankings, traffic, and conversions.

SEO Reporting

Tracking rankings, traffic, search visibility, user behavior, and next-step priorities.

Professional experience

  1. 2010 — Present

    Freelance SEO Specialist

    SEO audits, research, strategy, on-page optimization, content planning, technical improvements, reporting, and international client management.

  2. 2011 — Present

    Travel Blogger · Exotic Philippines

    Content publishing, SEO testing, website management, travel writing, and audience development.

  3. 2009 — 2010

    Internet Researcher

    Researched businesses, verified locations and online information, and confirmed whether organizations were legitimate.

SEO service

Choose from three project-based SEO packages depending on your website stage, market competition, and monthly SEO budget.

SEO PACKAGE 01

Taste Test

Ideal for local businesses, tight budgets, or those taking their first step into SEO.

  • ✓Website & search review
  • ✓Local / seed keyword research
  • ✓Priority quick-win plan
View package →
SEO PACKAGE 03

Feast

Comprehensive, aggressive growth for large enterprises and high-scale platforms.

  • ✓Deep architectural optimization
  • ✓Broad competitive expansion
  • ✓Continuous monitoring & strategy
View package →

Case Studies

SEO results

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Tools & platforms

SEMrush SEMrush
Ahrefs
Google Analytics 4 GA4
Google Search Console Console
WordPress WordPress
Shopify Shopify
Squarespace Squarespace
Blogger Blogger
Yoast Yoast
vidIQ
TubeBuddy TubeBuddy
Canva

Education & credentials

BS Information Technology
University of Cebu — Banilad
  • ✓ Google SEO · UC Davis
  • ✓ Digital Marketing & E-commerce · Google
  • ✓ Data Analysis · Google
  • ✓ UX Design Foundations · Google
  • ✓ YouTube SEO Secrets
View all credentials →
ADDITIONAL EXPERTISE

YouTube SEO

Video keyword research and optimization experience.

AI search and GEO capabilities in development.
SELECTED PROJECT

HUSAY Tools

I also build SEO reporting tools through HUSAY, including Google Sheets-based systems that help simplify client reporting, GA4/GSC data review, and repetitive SEO workflows.

Visit HUSAY ↗

Latest from the blog

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LET'S WORK TOGETHER

Looking for experienced SEO support?

Tell me about your website, your goals, and where you need help.

Named to be One of the Top Bloggers in Cebu by ESCooped Media

August 13, 2016 – The Cebu Blogging Community (CBC) celebrated the 2nd year anniversary at the Mandani Bay. CBC is one of the fastest growing blogging community in Cebu where bloggers like me were able to share my learnings, tips, and offer a helping hand to Cebuano bloggers.

I’m actually one of the Community leads and founder of CBC on it’s first year (remember the CBC 1st year anniversary) and with that, I gave a lot of effort to the community that I forgot to push my own. So I decided to let others lead and take care of my own business for this year (at least).

I was invited to the event but being inactive to the community makes me question myself if I even deserve to be there, so I didn’t come not because of that but because my mother was not feeling well since Friday – plus I was busy catching Pokemons with my 3 niece.

So yesterday, I was able to meet up with one of the founder of CBC, friend, and Publisher of Escooped Media and told me that I should’ve been there, and handed me 3 certificates and 2 trophies – the (CBC) Founder’s Citation (2014-2015), the Top 10 Cebu Blogger Influencer for 2016, and the Cebu’s Top Travel Blogger of the Year.

Named to be One of the Top Bloggers in Cebu by ESCooped Media - Exotic Philippines Travel Blog Blogger Vlog Vlogger

All I know is that I will receive a certificate, recognizing my year of hard work as a CBC lead, but winning these awards?

To be honest I was shocked too. I did won an award before but me comparing to these bloggers in Cebu who have done more trips, more travel tips, more posts that I do, and even more known that I am, I felt like I’m not even half to what they are.

(Kuya – as what I call him) Ruben explained to me (since it was a shock to me – really, to be honest) that 15% comes from the votes within the community, 50% comes from social media and search, and I guess the remaining 35% comes from the judges. He said I beat majority of the blogs when it comes social media and search, and it made me only 6 points ahead of the runner up. He said that what they’re looking for are influencers, influencers are strong in social media and search, and that I have that.

I like this kind of system, not because I won. But because with this it’s not all about votes, likes, Alexa, maybe a 40% content but it’s more of were you able to give what your readers need and see’s you as someone for that kind of source in the niche? It’s not about who’s the best writer, who’s the best blog design, who’s got the most followers, or outfit, but who’s the best influencer in the niche – and I’m not really saying that I am, still unsure that I am Cebu’s top travel blogger up to now.

But with this, I’d like to thank everyone for the support, the readers, the fans and followers (on each of social media accounts), (81 – as I’m writing this) YouTube Subscribers, friends, fellow bloggers (who believed in me and supported me in the journey), my family, and of course God. I’m so blessed these past few years, and He gave me you.

Also, an endless thanks to ESCooped Media team and CBC!

Read about Cebu's Top 20 Blogger Influencers here!

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