SEO Specialist · Cebu, Philippines

Gay Aida Dumaguing

Helping businesses grow through practical, data-led SEO

I help service businesses and e-commerce websites improve their search visibility through research, strategy, optimization, useful content, and clear reporting.

Gay Aida Dumaguing - SEO Specialist
  • Working in SEO since September 2010
  • Project-based · Remote
  • International clients
  • Available for new projects
1616 yearsSEO experience
◎InternationalUS · UK · AU · CA · Dubai
1:1DirectWork with me personally
✓FlexibleProject-based service

Professional profile

I'm Gay Aida Dumaguing, an SEO specialist with 16 years of experience helping businesses improve their organic visibility. I work directly with clients and focus on practical priorities, transparent reporting, and steady progress.

My work covers service businesses and e-commerce websites across international markets, including the US, UK, AU, CA, and Dubai.

My approach is straightforward: understand the website, find realistic opportunities, prioritize the work that matters, and track progress through data. I do not promise instant rankings or unnecessary activity just to make SEO look busy.

Why clients work with me: direct communication, realistic expectations, practical SEO priorities, and clear reporting — without agency layers or unnecessary fluff.

Core expertise

SEO Strategy

Clear SEO direction based on your website, market, competitors, and goals.

Keyword Research

Finding realistic keyword opportunities and matching them with the right pages.

On-Page SEO

Improving titles, descriptions, headings, content structure, and internal links.

Technical SEO

Checking crawlability, indexing, speed, mobile experience, redirects, and site issues.

Content Direction

Planning and optimizing content that supports rankings, traffic, and conversions.

SEO Reporting

Tracking rankings, traffic, search visibility, user behavior, and next-step priorities.

Professional experience

  1. 2010 — Present

    Freelance SEO Specialist

    SEO audits, research, strategy, on-page optimization, content planning, technical improvements, reporting, and international client management.

  2. 2011 — Present

    Travel Blogger · Exotic Philippines

    Content publishing, SEO testing, website management, travel writing, and audience development.

  3. 2009 — 2010

    Internet Researcher

    Researched businesses, verified locations and online information, and confirmed whether organizations were legitimate.

SEO service

Choose from three project-based SEO packages depending on your website stage, market competition, and monthly SEO budget.

SEO PACKAGE 01

Taste Test

Ideal for local businesses, tight budgets, or those taking their first step into SEO.

  • ✓Website & search review
  • ✓Local / seed keyword research
  • ✓Priority quick-win plan
View package →
SEO PACKAGE 03

Feast

Comprehensive, aggressive growth for large enterprises and high-scale platforms.

  • ✓Deep architectural optimization
  • ✓Broad competitive expansion
  • ✓Continuous monitoring & strategy
View package →

Case Studies

SEO results

View all SEO results →
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Tools & platforms

SEMrush SEMrush
Ahrefs
Google Analytics 4 GA4
Google Search Console Console
WordPress WordPress
Shopify Shopify
Squarespace Squarespace
Blogger Blogger
Yoast Yoast
vidIQ
TubeBuddy TubeBuddy
Canva

Education & credentials

BS Information Technology
University of Cebu — Banilad
  • ✓ Google SEO · UC Davis
  • ✓ Digital Marketing & E-commerce · Google
  • ✓ Data Analysis · Google
  • ✓ UX Design Foundations · Google
  • ✓ YouTube SEO Secrets
View all credentials →
ADDITIONAL EXPERTISE

YouTube SEO

Video keyword research and optimization experience.

AI search and GEO capabilities in development.
SELECTED PROJECT

HUSAY Tools

I also build SEO reporting tools through HUSAY, including Google Sheets-based systems that help simplify client reporting, GA4/GSC data review, and repetitive SEO workflows.

Visit HUSAY ↗

Latest from the blog

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LET'S WORK TOGETHER

Looking for experienced SEO support?

Tell me about your website, your goals, and where you need help.

Cebu Blogging Summit 2014

Cebu Blogging Summit 2014
September 27, 2014 - I was speaking at the second Cebu Blogging Summit held at University of San Jose - Recoletos (USJR) Basak Campus in front of bloggers, want to be bloggers and students. It was my second time as a speaker in my entire life and I was really nervous about it.

The Social Good Summit Cebu was held in the morning, which is a great way to help bloggers decide and motivate them why they should blog, what should they blog about, and why they should keep on doing, sharing and posting something good. Which was for me, a very helpful and educating even I’ve been blogging for almost 4 years now.

Other than being a speaker for that day, I was also one of the organizers of the event along with the fellow Cebu Blogging Community members. I was also supposed to be the host of the event, but because I was too shy and that I was not provided with the information about the speakers and that I don’t know them (or at least meet yet), I don’t have any idea how to introduce them to the crowd of 100 people.

Cebu Blogging Summit 2014
Cebu Blogging Summit 2014 Attendees, Speakers and Organizers
(Some Attendees went home early since they have other duties)
What have the speakers talked about at the Cebu Blogging Summit? I wasn’t able to take note of everything, the titles of their topics but here are what all of the speakers of the event talked about.

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Miss Gay Dumaguing @agigil how 7 tips on how to blog. #LiveMore #iBLOGforCEBU #CebuBloggingSummit #2030NOW #safePH

Blogging 101: How to Start a Blog
Speaker: Gay Aida Dumaguing (me!)


Bloggers are Stinking Rich!
Speaker: Mary Narvasa


Blog Search Engine Optimization
Speaker: Junix Villacorta


Making Money with AdSense
Speaker: Jun Baranggan

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#Blogging is a publication. Posting on #SocialMedia is a publication, even leaving a comment. Therefore, libelous act can be committed ... #CebuBloggingSummit #iBlogForCebu #LiveMore #EnjoyGlobe

Protecting You and Your Blog from Online Libel
Speaker: Atty. Ethelbert Ouano


Tips on Writing a Quality Blog Post
Speaker: Jona Bering

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"...when they backbite you, it's fun! The moment they stop, you've become irrelevant..." Mark Acebedo Lopez. #iBlogForCebu #CebuBloggingSummit #LiveMore #EnjoyGlobe

Using Blogs for Social Good
Speaker: Mike Acebedo Lopez

We also let the audience tweet us their questions about our topics since we can’t entertain everyone’s question during the open forum. And surely, some may be hesitant and too shy to stand up and ask the questions. So it was a pretty good idea since we do get a lot of tweets and friend requests, they’re not all questions but there are also some who are really kind and sweet to send their big thanks for organizing an event like this.

For those who were not able to come due to some priorities, no worries. We have lots of events coming in and many plans and meet ups that we’d love to have you come.

Cebu Blogging Summit 2014
Organizers and Volunteers
I would like to grab this chance to send my big thanks to all businesses, companies and business owners who supported us all bloggers. ‘Till next time!

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