Dumaguing,

Gay Aida

SEO Specialist Social Media Manager Award Winning Blogger

About me

Hello

My name is Gay Aida

SEO Specialist

I started working online since 2009 as an Internet Researcher, and that's when I got curious on how search engine works. In September of 2010 I started my SEO training. Since then, I've been doing SEO service to clients here in the Philippines and abroad. Now, I've been working as a SEO specialist for almost 7 years, and offering Social Media Management for 4 years.Do you have an online marketing needs for your business?

services

Search Engine Optimization

I provide SEO services for entreprenuers who needs and wants their business to be found on search engines like Google. (Know More)

Website Development

Customized, design, and install wordpress websites for clients who wish to have their very own website. (Know More)

Social Media Management

Manage social media accounts like Facebook, Twitter, and Instagram to reach out to more potential customers. (Know More)

Education

B.S. Information Technology

University of Cebu - Banilad
Banilad, Cebu City, Cebu Philippines
2004-2009

San Agustin Institute of Technology

High School
Valencia City, Bukidnon
2000-2004

Bukidnon Faith Christian School Inc.

Elementary
Valencia City, Bukidnon
1993-2000

experience

SEO Specialist

2011 - Present

Freelance

Internet Researcher

2009-2010

Hotels Combined (Australia)

Marketing Manager Assistant (OJT)

2008

Globe Telecom (Cebu)

Computer Maintenance

2006 - 2009

Interneconnectivity Computer Solutions

Skills

SEO

Onsite Optimization 90%
Offsite Optimization 95%
Local SEO 85%

Websites

Development 85%
Design 80%
Optimization 90%

Social Media

Facebook 85%
Twitter 80%
Instagram 75%

35

WEBSITES

797

COFFEE CUPS

28

DEALS CLOSED

26

HAPPY CLIENTS

Blog

9 Common SEO Client Mistakes

9 Common SEO Client Mistakes
As a SEO specialist working for more than 3 years now, I’ve already worked and talked with quite a lot of clients already – not just here in Cebu but also from other countries. They have different niche, different market and some of them can be a direct client or a company who wish to outsource or hire me as one of their specialists in the team.

I’ve noticed a number of mistakes, or we can also say WRONG assumptions to SEO and/or to me, as a SEO provider. It’s hard to work with someone who has these assumptions and kind of thinking, and I’m that type of person who doesn’t want to force them into things they don’t want to accept, so there are some clients that I did not last long in working with.

So, let me share with you a couple of mistakes I’ve noticed so far to the SEO clients who have (at least) contacted, talked, and/or worked with me.

I am a SEO

I’m happy that there are people who have the idea already of what is SEO when they have contacted me. But the problem with others is that they say they are a SEO specialist too, even if they’re not – I can tell.
Please, there’s no shame that you own a business and/or a website and you don’t know at least the basic of SEO. Good that you know what it is, how it can help but you don’t have to pretend and tell us that you know what we know. Because, we then assume that you’re used with these terms, knows what is being presented but the real fact is you don’t.

So most of the clients who are like this, wants to end the service because they don’t understand and ashamed to ask (because they claim they’re one of us) and rather find someone else to work with because of their wrong claim.

Don’t be ashamed to say you don’t know it, most likely SEOs will explain the terms, the tasks and the process if you don’t know. We’re here to help and work with you, NOT to compete or insult you.

She Said, He Said

We’ve got forums, blogs, social media, and other sites that are quite a lot of sources to read and different minds and techniques to understand. But the thing is, when the SEO client read on the forum that “SEO is Dead” and other claims that they say they know, the client believes them instead of me who they hire as a SEO specialist. Who they have read my resume with 3 years of experience, no banned sites, good track record – but then again they believe more this forum user with just a user name.

So why hire someone you don’t trust, when you believe this guy from the forum more?

Trust Issues

Actually, the “She Said, He Said” is connected here. If you don’t trust someone, then why work with them? I totally understand that because I live in the third world country, in the other side of the planet you live in, you might think twice in believing me. I even think twice in purchasing products from the US, why not you, right?

But at least, give us that little trust, that space of trust that we could work on and hopefully build more trust on it. If you don’t trust us that we’re doing our job, we’re doing what we’re supposed to do, then I think it’s much better if you find someone else. It’s hard to work with someone who can’t at least give you a little trust.

Sharing and Reporting

This is in connection with the trust issues, when a client does not trust someone they usually have someone like me do DAILY reporting (and some even want detailed, like on that hour and minutes what did you do), some have some software installed to take screenshots, time you on your work, see what websites you’ve opened, etc.

9 Common SEO Client Mistakes Micromanagement


Honestly, I don’t like working with someone who do micromanagement. I used to work for a company like this and it gave me a REALLY BAD habit. Even if I’m at the mall, eating, out of friends I check my watch every 15 minutes because that is the time the software takes screenshots. And I’m less productive because I’m more conscious of what I am doing other that the quality of my work.

The thing is, what I can report for a day is mainly “content writing” and “link building”, that will be the usual task I will be doing. So that’s why I feel more like spamming your inbox with same tasks every day if I do daily reporting, and I can’t report to you the daily rankings of your keywords because it’s not recommended.

Another thing they want to be reported is the technique that you’re using, please know that the technique, the approach that we use is our BREAD AND BUTTER. If we share it with you, you could totally have it done with someone else and just instruct them how to do it and get it cheaper. This is one of the reasons I don’t include the links to the websites I’ve build links on because some clients make their own version, then later on complain and blame it on us because they followed and change a BIT of what we did.

My Mama and Daddy always told us (my siblings) that our knowledge is our treasure, don’t share it with just anyone because it’s one thing that you could keep forever and make money out of it. We’ll, that’s why we get hired because we know these things, and then we share the strategies with you?

The secret of business is to know something that nobody else knows." - Aristotle

This happened to me once so far, the client don’t like me because I didn’t share the strategies, so far he’s the one asking for it so I’m not quite sure of other SEOs share their strategies too. But then again, it’s my bread and butter and I’d rather end the service than get that knowledge stolen from me.

Magical SEO

No matter how many times we say that “we don’t work for Google” or “it’s not an overnight thing”, sadly some clients assume that tomorrow, a week later, and most likely a month later they’ll be on the #1 spot on all keywords.

Is it their fault? Maybe, maybe not. Some SEOs out there still promise these stuffs, promising instant results, instant ranking. And honestly, it can be done and you could try that if you want. But that’s if you give LOW value to YOUR business and website. But I will not wonder why in the next couple of months or Google update you’ll get penalized and worse banned.

Black Magic SEO

Sadly, there are clients (and some are SEO agencies from other countries) who use black hat SEO. I’m a white hat person, I invest more for long term and I do know what black hat is, how it works but never practice it.

I’ve tasted the long term result of using white hat, and quite a number of clients of mine have been satisfied with it even if we’ve ended my service for months and they’re still ranking because of the quality of work I’ve done.

Yes, I DON’T use black hat because any time, you may get a really bad results from it.

SEO Results 

In connection to the use of SEO techniques (black hat and white hat), the reporting issues, we’ve come to the results. Again, some clients still thinks that by the next day, next week they’ll be #1. If they don’t get the result they expected, then they stop – and even that’s if you’ve just worked with them for a week.

9 Common SEO Client Mistake SEO Results


There are also times that you may rank down, the “Wheel of Fortune” is also applicable here. We’re not always at the top. Search engines always update their search algorithm to ensure that users get the best and most accurate results when they search for something and they do look for improvements on their results, and with that you may rank down due to the changes – possibly because the search engine finds other sites more accurate to rank than yours. So what you need to do is improve the site, build more quality links to convince the search engines that you have more quality and the content that the users need.

The SEASON is also applicable here, when we send you the list of keywords there are these search volumes that we provide you along with it. And that is called the AVERAGE monthly search volume, so there may be months that people are not looking for that during the season, and some people may. Will they be looking for a pair of sandals during winter season? No, right? Unless they’re from a tropical country. There are seasons for each business, and that is also applicable online, so don’t expect that all traffic and conversions will be maintained, but there’s an average traffic that you get in a month.

As for how long it will take for you to rank? Basing on my experience, usually you’ll start ranking AFTER the first month but you’re not #1, depending on your competition, keyword, website structure and the SEO package you have avail it may take 6 months to 1 year for you to rank ON THE FIRST PAGE – I am not saying #1, no one can promise #1.

SEO Cost

Rand Fishkin of Moz.com has actually discussed the cost of having the SEO service. I only offer the monthly retainer (based on the infographic) which is in the common pricing of $250 to $500 a month. I am open to any mode of payments, if you want to pay it by the end of the month or every 15 days – whichever you like.

So with this, I think you have an idea on how much your budget will be for the month. Then think about how long it will take for you to rank and get the full benefit of what you’ve invested. So at least give the SEO specialist you’re working with about 3 months to show you that what he/she’s doing is good, and 6 months to get to see and compare the results before and after you have the service, go for a year and see how much you’ve gained and be able to appreciate what SEO have helped you.

Wrong Investment

I only have encountered a few of SEO clients with this problem, once I have accepted it and then after that I’ve rejected the job opportunity but explained to them why, because they’ve simply invested on the wrong product/service or with a wrong website.

Make sure that you’ve invested to something that you can get money from, unless you’re rich and can afford the SEO services and just want to be found online, then why not.

Like for example, have a business website optimized other than a website just for affiliate marketing – e.g. ads. You can get more money and more worth of it to make your business website to rank, other than a website that you can only get money if someone purchase and that is with lots of competitors (fellow affiliates) offering the same product, same discount, same benefits.

I think that’s so far the list of common SEO client mistakes, maybe I’ll update the list if you have something that you can remind me of or if I encounter a client mistake that we could include in the list. But I hope that with this list of mistakes will help SEO clients to understand our side of the story and avoid these mistakes and build a better work relationship with their SEO provider.



Image courtesy of imagerymajestic / FreeDigitalPhotos.net

10 Reasons Why Small Businesses Can’t Ignore Social Media

I've been checking the fan pages of the local stores here in Cebu if they've been taking advantage of the social media, and of course offer them my social media marketing service. Some did make an official fan page and twitter but doesn't bother much about it. They either don't have a fan page at all, or they do but nothing's going on - no updates.

So maybe you're one of these business owners that does not appreciate social media yet, so hopefully this infographic I found will be helpful for you and help you understand the importance of social media these days.

Though the data below is based in the UK, it's still applicable to any businesses. Weather you're a restaurant, travel agency, car rental company or even a flower shop, your business could totally make use and take advantage of the power of the social media.


10 Reasons Why Small Businesses Cant Ignore Social Media
10 Reasons Why Small Businesses Can’t Ignore Social Media by Jason Squires.


There are a lot of people like me who is either looking for a business official social media accounts via Facebook, or Google your official website and check out your social media accounts. Some people sends their inquiry via your website contact page, and some do make use of your fan page and contact you there instead.

Happy 10th Birthday Facebook – Let’s LOOK BACK!

Facebook Look BackI don’t want to dig into the history of Facebook since I know most of you have watched the Social Network movie. But do you believe it? It’s been 10 years already!

Some of you may have been using Facebook for less than 10 years. I, myself have been a member of Facebook for only 5 years, I’ve seen people that have been around longer than I do also which is pretty cool. We’re part of the history already.

Anyway, I know you want me to discuss about this FACEBOOK LOOK BACK video that you found and watched from your friend’s timeline, and want to have your own too right? I know, I know.

THE FACEBOOK LOOK BACK

The genius Mark Zuckerberg and of course the Facebook team have a simple gift for us, which is this Facebook look back. Wherein our photos and status will be compiled into a (more than a) minute video. I think it’s about 1 minute and 2 seconds, with same music but different photos. It’s like the Animoto but we don’t have a choice on what status and photos to be included, it’s automatically selected.

Want to watch mine? Here’s one that I would love to share with everyone:


So your big question is, “HOW DO I WATCH MINE?”…

Simple, just CLICK HERE TO VISIT THE FACEBOOK LOOKBACK but first make sure you’ve already logged in so that it will know that it’s you. No worries, your version of Facebook look back will not be shown to everyone. Well, unless you did share it like mine.

Make sure you watch it in HD by the way!

SHARING YOUR FACEBOOK LOOK BACK

I know that next thing you’ll feel is the itch in sharing your Facebook look back video. I’ve been asking around on finding the SHARE button because I CAN FIND IT! OMG!

UPDATE: You can now find the SHARE YOUR MOVIE button! It's a green button place just on the upper right corner, just right above the video.

Sadly, no one else can find it too. But hey, how about downloading it?

Assuming that you’ve already watched your Facebook look back video, here are a couple of EASY STEPS in downloading your Facebook look back video:

1. Click Here and copy the code on the site.

2. Press Ctrl+Shift+J to open the console (Chrome Browser here by the way)

3. Paste the code you copied

4. Hit enter.
5. Right click on the link provided and select SAVE LINK AS.
http://resume.gadumaguing.com/

6. Save file

That easy! But let’s give credit to Jon Borbone for this on sharing it through his Facebook look back video that is uploaded on YouTube. I’ve got the tip from him! It may look different but I just make it easier for you to do – I think, did i?

So that’s it, upload it on your Facebook account or YouTube. And please do feel free to share your videos here and I’ll try to update the post and include your Facebook Look Back videos in this post!

And oh, HAPPY BIRTHDAY FACEBOOK!

PORTFOLIO

Here are a few of my previous and some current clients. Not all are published.

Her website is about motivating her readers to be more fit. Her success story? Through SEO a brand found her online through our keyword and hired her as a model for a product and shoot an advertisement with them in the US.

Bridget Taylor

FitnessMotivationToday.com

This car rental company based in Cebu is now one of the preferred and premier car rental company in Cebu.

Cebu Trip Rent a Car

CebuTrip.com

They're now the top travel agency in Cebu, getting more bookings than other travel agencies. From getting an average of 900 visits a month, they're now getting an average of 6,000 visits a month.

Cebu Trip Tours

CebuTripTours.com

It's a 6 months project that results in doubling the traffic after just 4 months.

Trevor Page

JavaVideoTutorials.net

An Australian custom closet designer that has SEO done before but didn't worked out.After 6 months in working with her, I was able to double the traffic, from 800 visitors to an average of 2000 visitors a month.

Sally Hart

cleverclosetcompany.com.au

This is a two years project with the client. I started with them getting an average of 3,000 visitors a month, and after 2 years they're able to get an average of 15,000 visits a month. The project ended because they're happy with the ranking and want to focus more on paid marketing campaigns.

Hush Anesthetic

hushanesthetic.com

Gay Aida Dumaguing
+63-915-884-7979
Cebu, Philippines

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