SEO Specialist · Cebu, Philippines

Gay Aida Dumaguing

Helping businesses grow through practical, data-led SEO

I help service businesses and e-commerce websites improve their search visibility through research, strategy, optimization, useful content, and clear reporting.

Gay Aida Dumaguing - SEO Specialist
  • Working in SEO since September 2010
  • Project-based · Remote
  • International clients
  • Available for new projects
1616 yearsSEO experience
InternationalUS · UK · AU · CA · Dubai
1:1DirectWork with me personally
FlexibleProject-based service

Professional profile

I'm Gay Aida Dumaguing, an SEO specialist with 16 years of experience helping businesses improve their organic visibility. I work directly with clients and focus on practical priorities, transparent reporting, and steady progress.

My work covers service businesses and e-commerce websites across international markets, including the US, UK, AU, CA, and Dubai.

My approach is straightforward: understand the website, find realistic opportunities, prioritize the work that matters, and track progress through data. I do not promise instant rankings or unnecessary activity just to make SEO look busy.

Why clients work with me: direct communication, realistic expectations, practical SEO priorities, and clear reporting — without agency layers or unnecessary fluff.

Core expertise

SEO Strategy

Clear SEO direction based on your website, market, competitors, and goals.

Keyword Research

Finding realistic keyword opportunities and matching them with the right pages.

On-Page SEO

Improving titles, descriptions, headings, content structure, and internal links.

Technical SEO

Checking crawlability, indexing, speed, mobile experience, redirects, and site issues.

Content Direction

Planning and optimizing content that supports rankings, traffic, and conversions.

SEO Reporting

Tracking rankings, traffic, search visibility, user behavior, and next-step priorities.

Professional experience

  1. 2010 — Present

    Freelance SEO Specialist

    SEO audits, research, strategy, on-page optimization, content planning, technical improvements, reporting, and international client management.

  2. 2011 — Present

    Travel Blogger · Exotic Philippines

    Content publishing, SEO testing, website management, travel writing, and audience development.

  3. 2009 — 2010

    Internet Researcher

    Researched businesses, verified locations and online information, and confirmed whether organizations were legitimate.

SEO service

Choose from three project-based SEO packages depending on your website stage, market competition, and monthly SEO budget.

SEO PACKAGE 01

Taste Test

Ideal for local businesses, tight budgets, or those taking their first step into SEO.

  • Website & search review
  • Local / seed keyword research
  • Priority quick-win plan
View package →
SEO PACKAGE 03

Feast

Comprehensive, aggressive growth for large enterprises and high-scale platforms.

  • Deep architectural optimization
  • Broad competitive expansion
  • Continuous monitoring & strategy
View package →

Case Studies

SEO results

View all SEO results →
Loading results…

Tools & platforms

SEMrush SEMrush
Ahrefs
Google Analytics 4 GA4
Google Search Console Console
WordPress WordPress
Shopify Shopify
Squarespace Squarespace
Blogger Blogger
Yoast Yoast
vidIQ
TubeBuddy TubeBuddy
Canva

Education & credentials

BS Information Technology
University of Cebu — Banilad
  • Google SEO · UC Davis
  • Digital Marketing & E-commerce · Google
  • Data Analysis · Google
  • UX Design Foundations · Google
  • YouTube SEO Secrets
View all credentials →
ADDITIONAL EXPERTISE

YouTube SEO

Video keyword research and optimization experience.

AI search and GEO capabilities in development.
SELECTED PROJECT

HUSAY Tools

I also build SEO reporting tools through HUSAY, including Google Sheets-based systems that help simplify client reporting, GA4/GSC data review, and repetitive SEO workflows.

Visit HUSAY ↗

Latest from the blog

Visit the blog →
Loading blog…

LET'S WORK TOGETHER

Looking for experienced SEO support?

Tell me about your website, your goals, and where you need help.

5 Reason’s Why I don’t Exclusively Work for Someone

5 Reason’s Why I don’t Exclusively Work for Someone work for me and only me outsourcing to the philippines freelance work from home Cebu SEO Specialist gay aida dumaguing

Just these past few weeks I got a number of job offers, but they’re either not just a match for me or they ask me to exclusively work for them as their company’s SEO specialist.

I know I can just lie and say “yes, I’ll work for you full-time and only you” even if I’m not, but I want to stay honest and true to my clients. I don’t like lying, and every time you lie you need to find an excuse on every loophole which can be frustrating if you’re working.

As a SEO specialist for almost 7 years now, it’s not practical for me to just work exclusively for someone when I can get more, and here are my reasons why.

WORKING HOURS

Majority of these companies who wish to hire me have working hours, and since majority of them are from the US, UK, or Australia it will be a graveyard shift for my side here in the Philippines. And as someone who have friends working as a call center agent and working on those kinds of shift, and a sister in the medical field, I didn’t want to risk my health.

Plus, the pay is not different if I work day time or on flexible hours.

TRACKER

Since they usually have working hours, or even if you can work on flexible hours, they want to ensure that you’re actually working on their website(s) on the said number of hours they want you to work for them.

When I started working online, I was working for a company with working hours, with tracker, and paid hourly. With that I develop a really bad habit of checking the time every 30 minutes. Can you just imagine me out with friends? Looking like in a hurry or need to go somewhere. Since then, I reject the jobs that wants time tracker.

PAY YOU FIXED RATE

These people pay your entire knowledge and skills all at once, so you must provide your salary not just as a SEO if they want to take advantage of your other skills. The problem is, if you give a higher rate, and because their mindset is that Filipino’s work cheap, they won’t go for your rate. They want one job scope rate, for a big job scope.

If you’ll be able to clarify your job scope, and got a fix rate only for that. That’s good, but as someone who’s working online, is that practical to be just working and getting the source of income from one?

GET MORE, EARN MORE

With my current arrangements with my existing client(s) I charge per website. I can work on each website equivalent to full-time and part-time, if I have more than 2 clients I usually just ask someone to write the tasks that takes a lot of my time. With this, I can get more websites, more clients, more income. But don’t get me wrong, I do control the number of websites I accept to keep the quality of service I provide.

FIRE YOU ANYTIME

I think this is the main reason why I don’t like to exclusively work for someone.

As someone who have 99% of my clients outside from the Philippines, they can totally fire me anytime. Even with a contract. Yes, I can go after them. But it would cost me more to go after them, than just getting another job.

Imagine if I only work for someone for a Php20,000/month job where I am able to pay my expenses – groceries, bills, and savings. Do you think if they’ll fire me I could easily get another client? No.
Clients are not always there, not all clients are a match for me. So just to be practical I always have another client on the side just in case the other wants to quit.

Funny thing is, some clients wants you to take care of their 5 websites for a price of 1. If they’re a SEO company, they’re either just want to get rich and get more out of you, or they just don’t know that we here in the Philippines is not that cheap.

As of the moment I accept by project, I charge per website, per month. Not all wants this kind of arrangement, but a client or employer who thinks about their employee and not that greedy are totally cool with this kind of arrangement. And all of my clients are super cool!

Related articles

Loading related articles…