SEO Specialist · Cebu, Philippines

Gay Aida Dumaguing

Helping businesses grow through practical, data-led SEO

I help service businesses and e-commerce websites improve their search visibility through research, strategy, optimization, useful content, and clear reporting.

Gay Aida Dumaguing - SEO Specialist
  • Working in SEO since September 2010
  • Project-based · Remote
  • International clients
  • Available for new projects
1616 yearsSEO experience
◎InternationalUS · UK · AU · CA · Dubai
1:1DirectWork with me personally
✓FlexibleProject-based service

Professional profile

I'm Gay Aida Dumaguing, an SEO specialist with 16 years of experience helping businesses improve their organic visibility. I work directly with clients and focus on practical priorities, transparent reporting, and steady progress.

My work covers service businesses and e-commerce websites across international markets, including the US, UK, AU, CA, and Dubai.

My approach is straightforward: understand the website, find realistic opportunities, prioritize the work that matters, and track progress through data. I do not promise instant rankings or unnecessary activity just to make SEO look busy.

Why clients work with me: direct communication, realistic expectations, practical SEO priorities, and clear reporting — without agency layers or unnecessary fluff.

Core expertise

SEO Strategy

Clear SEO direction based on your website, market, competitors, and goals.

Keyword Research

Finding realistic keyword opportunities and matching them with the right pages.

On-Page SEO

Improving titles, descriptions, headings, content structure, and internal links.

Technical SEO

Checking crawlability, indexing, speed, mobile experience, redirects, and site issues.

Content Direction

Planning and optimizing content that supports rankings, traffic, and conversions.

SEO Reporting

Tracking rankings, traffic, search visibility, user behavior, and next-step priorities.

Professional experience

  1. 2010 — Present

    Freelance SEO Specialist

    SEO audits, research, strategy, on-page optimization, content planning, technical improvements, reporting, and international client management.

  2. 2011 — Present

    Travel Blogger · Exotic Philippines

    Content publishing, SEO testing, website management, travel writing, and audience development.

  3. 2009 — 2010

    Internet Researcher

    Researched businesses, verified locations and online information, and confirmed whether organizations were legitimate.

SEO service

Choose from three project-based SEO packages depending on your website stage, market competition, and monthly SEO budget.

SEO PACKAGE 01

Taste Test

Ideal for local businesses, tight budgets, or those taking their first step into SEO.

  • ✓Website & search review
  • ✓Local / seed keyword research
  • ✓Priority quick-win plan
View package →
SEO PACKAGE 03

Feast

Comprehensive, aggressive growth for large enterprises and high-scale platforms.

  • ✓Deep architectural optimization
  • ✓Broad competitive expansion
  • ✓Continuous monitoring & strategy
View package →

Case Studies

SEO results

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Tools & platforms

SEMrush SEMrush
Ahrefs
Google Analytics 4 GA4
Google Search Console Console
WordPress WordPress
Shopify Shopify
Squarespace Squarespace
Blogger Blogger
Yoast Yoast
vidIQ
TubeBuddy TubeBuddy
Canva

Education & credentials

BS Information Technology
University of Cebu — Banilad
  • ✓ Google SEO · UC Davis
  • ✓ Digital Marketing & E-commerce · Google
  • ✓ Data Analysis · Google
  • ✓ UX Design Foundations · Google
  • ✓ YouTube SEO Secrets
View all credentials →
ADDITIONAL EXPERTISE

YouTube SEO

Video keyword research and optimization experience.

AI search and GEO capabilities in development.
SELECTED PROJECT

HUSAY Tools

I also build SEO reporting tools through HUSAY, including Google Sheets-based systems that help simplify client reporting, GA4/GSC data review, and repetitive SEO workflows.

Visit HUSAY ↗

Latest from the blog

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LET'S WORK TOGETHER

Looking for experienced SEO support?

Tell me about your website, your goals, and where you need help.

Getting Enrolled and Certified at Hootsuite University

Hootsuite Certified ProfessionalAs I’ve previously posted here in the blog, I’ve been recently given the title as one of the Hootsuite Ambassador here in the Philippines. One of the perks of being an ambassador is having the access to Hootsuite University and get certified – which is really cool since we (as an ambassador) must know the brand and product that we represent.


I’m still on the Hootsuite Certification Courseware part wherein you’ll get to know more about the very useful features of Hootsuite, especially in managing your social media accounts for your business. But the learning doesn’t stop there, there are other tutorials, lectures and courseware available in the university, like the social media etiquettes, creating social media strategy, turning twitter leads to customers, Klout for business, and a lot more.

How long does it need to be a certified Hootsuite professional?

It only took me about 2 days to finish the whole course, actually you can finish the course in one day if you really have the time. The certification only covers the Hootsuite features, so you don’t necessarily have to learn everything in the university then take the exam.

So if you have an hour a day, I think you could finish it about 3-5 days then take the exam.

How long is the exam and how hard is it?

The certification exam only have 40 questions with multiple choice wherein you’re given 1 hour to answer it all. It’s not that really hard if you listen to the videos and take it all in. There are some tricky questions but you can totally get it if you understand everything.

What if I fail, can I retake it?

I actually failed at the first try, I needed 4 more questions to get the pass the grade of 95% which is really high. You get the option to retake it again, and answering only the questions that you got it wrong. So the second round, I only needed to answer the 4 questions.

Click here to visit the Hootuite University

Is it worth it to enroll to Hootsuite University?

I’d say yes, I never claim to be really good at social media. I’m more on SEO, but with Hootsuite University, learning new stuff and more about social media and using it for business can really help me boost my career and the knowledge that I have.

They update their videos, they have something new to offer every now and then, and I can tell because they put the word “new” on the title of the courseware.

Is it worth it to be a Hootsuite certified professional?

Honestly, I don’t know yet since I’ve been just recently become certified but give me a couple of months to know if it is appealing to clients.

I hope these information about Hootsuite University and getting certified by Hootsuite is helpful for you. If you want to find out more about the proram, please feel free to visit learn.hootsuite.com and enroll yourself for only $21/month.

Become a HootSuite Certified Professional

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