Dumaguing,

Gay Aida

SEO Specialist Social Media Manager Award Winning Blogger

About me

Hello

My name is Gay Aida

SEO Specialist

I started working online since 2009 as an Internet Researcher, and that's when I got curious on how search engine works. In September of 2010 I started my SEO training. Since then, I've been doing SEO service to clients here in the Philippines and abroad. Now, I've been working as a SEO specialist for almost 7 years, and offering Social Media Management for 4 years.Do you have an online marketing needs for your business?

services

Search Engine Optimization

I provide SEO services for entreprenuers who needs and wants their business to be found on search engines like Google. (Know More)

Website Development

Customized, design, and install wordpress websites for clients who wish to have their very own website. (Know More)

Social Media Management

Manage social media accounts like Facebook, Twitter, and Instagram to reach out to more potential customers. (Know More)

Education

B.S. Information Technology

University of Cebu - Banilad
Banilad, Cebu City, Cebu Philippines
2004-2009

San Agustin Institute of Technology

High School
Valencia City, Bukidnon
2000-2004

Bukidnon Faith Christian School Inc.

Elementary
Valencia City, Bukidnon
1993-2000

experience

SEO Specialist

September 2010 - Present

Freelance

Internet Researcher

2009- June 2010

Hotels Combined (Australia)

Marketing Manager Assistant (OJT)

2008

Globe Telecom (Cebu)

Computer Maintenance

2006 - 2009

Interneconnectivity Computer Solutions

Skills

SEO

Onsite Optimization 90%
Offsite Optimization 95%
Local SEO 85%

Websites

Development 85%
Design 80%
Optimization 90%

Social Media

Facebook 85%
Twitter 80%
Instagram 75%

35

WEBSITES

797

COFFEE CUPS

28

DEALS CLOSED

26

HAPPY CLIENTS

Blog

How Blogging Can Boost Your Freelancing Career?

How Blogging Can Boost Your Freelancing Career Gay Aida Dumaguing Payoneer Forum Cebu 2015 SEO Specialist Cebu Travel Blogger
September 26, 2015 - I was in front of 250+ Freelancers in Cebu at the Payoneer Forum Cebu 2015 to share with them on "How Blogging Can Boost Your Freelancing Career?"

I was so nervous that I talked too fast, and missed a lot of points to discuss. I wasn't able to read my "kodigo" (cheat sheet) because my hands hurts (dunno why, it hurts since the day before the forum), my hands is shaking too and I'm burning fats because I was starting to sweat. LOL.

I've never been in front of 200+ people before. I think the biggest crowd I spoke at was about 100 bloggers and I freaked out that time, talked too fast too. How much more with these professionals?

Well, I wish to share with everyone here what I talked about at the Payoneer Forum here in Cebu, so that to those who were able to come will be able to understand better (since I'll be discussing the points I've missed) and for those who were not able to attend, then here it is!


The slide above is the slide I presented at the forum, so you may take a look at that too, if you want.

Why Start a Blog?

If you ask a blogger why they started a blog, usually they just want to share what they know, they want to blog, they want to be the new media, they want to try out to be a blogger. But as a freelancer, what's the use of blogging for you?

Well, simply because blogging can help you get your NEXT MULTIPLE JOBS. I'm not saying "your next job" because as a freelancer it's not practical to stick to just one client. They can just fire us anytime, any day, any hour or second, or maybe while you're reading this, you're getting an email already that "Hi, you're fired!".

So cruel of me. Just kidding!

I actually do reject clients who wants me to work exclusively for them, they're crazy. They're insane! Some even offer me a higher pay, still it does not have any match if I work with other clients of course. Some even offer me the highest position in the department, but that does not attract me at all.

But how can blogging help you get multiple jobs, multiple opportunities, multiple clients, multiply your income? Well, here's how.

Your Blog is Your Resume. But Only Better!

Way back in 2011, when I started my travel blog ExoticPhilippines.info I have it to practice my SEO skills. Test what I learned, basically it is my test lab! It got nominations on that same year too, which was really cool for an almost a year old blog.

What I did is that I created another page, put up my resume, on my travel blog. I didn't like about a year or 2 later because "simang" (not related to travel, obviously). So I created this blog, where other than showing of my history as a SEO specialist, I'm right now showing 24/7 to any of my potential employers and clients that I am the SEO they're looking for, I have the skills, I have the knowledge, and I have the experience that they need.

Do have a page on your website wherein potential clients can take a peak or easily download your resume online. Make it easier for them to find you, make it easier for them to get to know you, and contact you, because they're internet savvy too. But please, do avoid putting up too personal information. Just include the details such as experience, education (schools, course, organizations), skills, and other important information that can help them convince that you should be at least one of their picks. This is to avoid any potential evil people out there looking for their next victim!

Also, through highlighting your skills and knowledge through a blog post, you'll be able to prove or show to them, that you do what you claim to do, you are what they need, and you've got the knowledge and skills that are needed for the position they want to fill.

Like for example, let's say you're a graphic artist and a graphic artist do use tools like Photoshop to create impressive images. With simply posting "Photoshop Tips on Creating the Perfect Design", with that you're showing off to them that you're that good on what you do, that you can leave tutorials, tips to your readers on using Photoshop. That's a total plus!

Plus, blogs these days have this what we call "archive" and with that feature, your potential clients can see that you've been doing this how long. So you're not only saying that you've been doing this for a long time, anyone can claim that! Even when they didn't! But with blogging you've got online proof of what you do.

Don't forget to also post your client testimonials, some clients are very generous in giving testimonials especially if they're very satisfied with your work. So don't be shy to ask them if you could ask them for a testimonial, they sometimes offer to give you one too.

Personal Branding

Why do you need personal branding, you asked? You're not a company. why do you need it? Well, because you're a brand yourself, and with blogging you can make your brand, you yourself have an online presence and get noticed.

People these days do use Facebook, Twitter, and of course search engines like Google to look for what they need. Like the best restaurants in the area, dating spots, best tourist spots, nearest stores, even if they're looking for a date or someone to marry, how much more if they're looking for someone who'll work with them and help them grow their company to a bigger one? Of course they'll use the internet! And blogging can help you with that when every time an employer is looking for someone like you.

What's great about it too is that through blogging and highlight what you do, your knowledge, and skills you'll be able to leave positive digital footprints online showing to these clients how you carry yourself personally and professionally.

But why use a blog when you have your complete registration on all top social media sites? Question do all of your posts on your social media are a must see of your employers? We get careless sometimes on our social media sites, sometimes we post something that should not be seen by clients or else it will just may disappoint them. With blogging, you'll be able to control what you share to your clients, you can just show the professional side of you with a bit of the fun side of you.

Build Network and Connections

Do you know LinkedIn.com? It's like a social media site for professionals, or somewhere you can find professionals. Potential employees too! If you're going to check my LinkedIn, there are a lot of people endorsing my skills, I don't even know all of them, most of them just read my blog and some of course are actually my friends or classmates.

But if you're going to see who they are, most of the people I'm connected with are HRs, CEOs, etc. What that tells you? That I work with CEOs? That there are people, HRs who wants to hire me? Well, most of the jobs there  that is offered, I've rejected. Why? Because they offer office jobs, which I don't like. I love my freelance life, I'm living it! I'm not trying to getaway from it!

That's same too with your potential clients, it tells them that you're that well connected that people follow you, that people from different companies, huge companies are connected with you. As a blogger, you may also get invites to come to an event or at least meet people, and with that you can get connected with big people in their company, which is really great!

Also, I know a number of blogger friends who have referred me for a job, and I also referred them for a job. Actually, there are bloggers and blog readers who sends me clients. Just simply because I let them know what I do, what I do for a living, and who I am. There are also some whom I'm friends with on Facebook, I've never met in person, but they've been referring me because they know and trust me that I do have the skills, knowledge, and experience as a SEO specialist that they'd refer me to their friends. Just like this for example:

Translation:
Friend: Girl, Good pm! You still do SEO?
Me; Yeap!
Friend: I know someone Ma'am, who wants to optimize their website. Here it is!

Please take note that this friend is a Facebook friend, she found me online, added me on Facebook, we have common interests, we do talk, we love dogs, and she's confident enough to refer me for a job. Again, we've never met!

One of the clients I actually have now found me through my blog, well there are actually a number of clients that found me through my blog. But this one sponsored my travel blog, and they then realized later on that I'm actually a SEO specialist, and they've been looking for someone to hire for their SEO campaigns. They've asked my rate, and now, I've been working with them for 3 years already.

Actually, she's not the only one. There are also others whom I've meet through my blog, that they do offer branding business, and included my SEO services on their packages. How cool is that? Imagine if you're able to network with these same type of persons, how many clients do you think you'll have? How much do you think is your income?

Stay Current and Sharp

Remember that test after the interview when you're asked by someone to do a certain task related to the job or skills needed, then they'll leave you alone for awhile and let you do that for few minutes, and he'll be back after few minutes? That's actually the test to see if you really know what you claim to know.

Now with blogging, you're actually showing off to them that you know what you're doing through blogging about...for example "the basic of CSS coding" (web development related, for those who are non-techies). Of course you'll be blogging more than that, you have tons of blog post to prove that you really know what the job requires.

Plus, you'll also leave that impression that you're that type of person that is willing to grow, willing to learn, and do loves to learn. No employer likes to hire someone who's not open to anything new. And with this, you'll look smart too!

Be Interesting

There are situations wherein there are a lot of great candidates for one job, what if you're in that situation? How can you stand out?

Well, there are actually a number of times wherein the HR or employer hire the one who have a blog. Why? Because he's interesting, he stands out from the rest of the crowd! He have the name to keep online, the brand online to keep safe, surely he'll work and do his best to impress the client.

That's it! That's all of it.

Those are my reasons to share why a freelancer should start or at least think about having a blog.

Up next! I'll be sharing here all about the next part of the talk I have at the Payoneer Forum Cebu 2015 on "How to Use Blogging to Boost Your Freelancing Career?".

But please do let me know if you have any questions for me, through leaving a comment below or sending me a message through my email or contact page. I'll try my best to answer your questions as best as I can.

I also would like to grab this opportunity to give my big thanks to Payoneer for giving me this opportunity to share and be one of your speakers for the Payoneer Forum Cebu this 2015, and of course to Allan and Edna Donato for inviting me to speak. Thank you very much!

Thanks for dropping by!


You may also like to read: Daghang Salamat Cebu – Payoneer Forum Visits The Philippines A 2nd Time

Google Panda 4.2 Refresh July 2015 - What You Need To Know

Google Panda 4.2 Refresh July 2015 - What You Need To Know
Google is the one search engine that everyone is trying to rank in. However, Google has made so many updates that it is nearly impossible for people to keep up with the changes, and as a SEO specialist myself I should keep up with it too. This is when people should know more about the changes Google made in 2015 to their Panda program that has been in use to help improve the rankings of the search engines and make it a marketers nightmare to get the rankings they need. By knowing about these changes, it is going to be easy for you to know what changes you need to make.

Mobile updates is one of the primary things that you are going to need to know about. When the search engines were updated this time for Google, it made a big emphasis on having a website that is mobile friendly to be ranked. While most people think they are going to be able to keep their website ranked. While this makes perfect sens for most marketers, you need to realize it is going to be invaluable for you to know how not having a mobile friendly website is going to negatively impact your website and keep you from ranking in the search engines.

The time frame for this Panda roll out is completely different than what you normally would be seeing. With most of the updates going on for Panda they are taking place over a couple of days. However, this is an update that Google has started to roll out and will take several months to implement. So you will not see some of the impact of the changes right away. Instead, you will see the changes are going to come over a time period you may not expect to have in play.

Queries are what was affected this time by the update. While most people never think about this it is going to be a small percentage of the search results that are impacted. The results that were impacted for the queries in this update is going to be showing for more of the results that are in two to three percent of the search results. So the amount of websites that are impacted by the update is going to be significantly lower than what people expect to see.

Update changes were made that are not going to allow people to have time to make a change to the quality of their website before they are going to become set in stone. While most people think this is going to be a good thing to do, they need to realize this is not the case. With this update, people will have to make the changes for the quality that is needed and then wait until the next update for the changes they have made to make any type of impact on the search results they are going to have in the search engines.

Content is still going to be judged carefully by Google to see how well the content is doing. With this update, Google has started to refine even more the update that is going to keep the content as king phrase in the minds of everyone who runs a website. So people will need to make sure the content they have is quality and not full of spam. The update has started to target more of the specific spam websites that are seen and this is making it nearly impossible for people to get quality information. So the thin websites are going to be hit hard by the update.

Content relation to the website and pages is something else which people need to consider. While most of the time a website will have only content that is related to their title, some people do not know about this information and will post almost any information on a website, even if it is not related to what the post is about. This in turn is going to lead to the website not ranking as high because they are thinner and do not have content that is related to what the post is about. For example, a camping website that is posting content that is linking out to a website on house cleaning would not rank as high as a camping website that is full of content on camping and all the links are related to camping.

When you are trying to get your website to rank well in the search engines is very difficult to do. This is when you should know about the Google Panda update in 2015 and the changes it is making. However, even knowing these changes may not be enough to help you in getting your website to rank higher in the search engines right away, because of the way this update is being rolled out.

PORTFOLIO

Here are a few of my previous and some current clients. Not all are published.

Her website is about motivating her readers to be more fit. Her success story? Through SEO a brand found her online through our keyword and hired her as a model for a product and shoot an advertisement with them in the US.

Bridget Taylor

FitnessMotivationToday.com

This car rental company based in Cebu is now one of the preferred and premier car rental company in Cebu.

Cebu Trip Rent a Car

CebuTrip.com

They're now the top travel agency in Cebu, getting more bookings than other travel agencies. From getting an average of 900 visits a month, they're now getting an average of 6,000 visits a month.

Cebu Trip Tours

CebuTripTours.com

It's a 6 months project that results in doubling the traffic after just 4 months.

Trevor Page

JavaVideoTutorials.net

An Australian custom closet designer that has SEO done before but didn't worked out.After 6 months in working with her, I was able to double the traffic, from 800 visitors to an average of 2000 visitors a month.

Sally Hart

cleverclosetcompany.com.au

This is a two years project with the client. I started with them getting an average of 3,000 visitors a month, and after 2 years they're able to get an average of 15,000 visits a month. The project ended because they're happy with the ranking and want to focus more on paid marketing campaigns.

Hush Anesthetic

hushanesthetic.com

Gay Aida Dumaguing
+63-915-884-7979
Cebu, Philippines

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