Dumaguing,

Gay Aida

SEO Specialist Social Media Manager Award Winning Blogger

About me

Hello

My name is Gay Aida

SEO Specialist

I started working online since 2009 as an Internet Researcher, and that's when I got curious on how search engine works. In September of 2010 I started my SEO training. Since then, I've been doing SEO service to clients here in the Philippines and abroad. Now, I've been working as a SEO specialist for almost 7 years, and offering Social Media Management for 4 years.Do you have an online marketing needs for your business?

experience

SEO Specialist

2011 - Present

Freelance

Internet Researcher

2009-2010

Hotels Combined (Australia)

Marketing Manager Assistant (OJT)

2008

Globe Telecom (Cebu)

Computer Maintenance

2006 - 2009

Interneconnectivity Computer Solutions

service

Search Engine Optimization

I provide SEO services for entreprenuers who needs and wants their business to be found on search engines like Google. (Know More)

Website Development

Customized, design, and install wordpress websites for clients who wish to have their very own website. (Know More)

Social Media Management

Manage social media accounts like Facebook, Twitter, and Instagram to reach out to more potential customers. (Know More)

45

WEBSITES

797

COFFEE CUPS

18

DEALS CLOSED

40

HAPPY CLIENTS

Blog

Happy 1st Cebu Blogging Community!

Cebu Blogging Community 2015 1st Anniversary Party

If you’re following me on Twitter or on Instagram, I think you’ve might noticed me tweeting about me on a black sleeveless and endlessly thanking some brands who supported bloggers like me.

I haven’t actually announced it here, but last year I was one of the bloggers who helped in starting this new blogging group here in Cebu. Our aim is not to only help connect new, old, and professional bloggers to other brands but also help them grow and be among the top bloggers here in the Philippines.


With that, we’ve been trying to increase our event invites, have them networked not only with brands but also with their fellow bloggers, and also create workshops that will help them out in their blogging career – and yes this is all for FREE.

Just few months ago, as one of the bloggers who helped in growing this community that started with few bloggers from Cebu they’ve assigned me as the Partnership Lead. Wherein I’ll be dealing with representatives from companies who would like to invite bloggers from the community or brands that would love to partner and support the local bloggers of Cebu.

Gay Aida Dumaguing Cebu Blogging Community Partnership Lead 1st Anniversary Black Party 2015 Philippines Travel Blogger

The 1st Year Anniversary Black Party

Yes, we all wear black for our anniversary party that was a blast! Everyone was happy, participated, had a lot of laugh, and all.

It was not easy for us the Cebu Blogging Community Leads to make this event possible. It was all our first time to do this all by ourselves, with blogging, being a lead and our work it’s kind of hard to balance it - yes, I've been juggling being a blogger, a lead, and a SEO specialist. But I’m really happy that we have the following brands to support us, brands that was right there right away when we announced about our party and when bloggers referred them to us.

Big thanks to....


Cebu Blogging Community 2015 1st Anniversary Party

Yamba.Rocks


Cebu Blogging Community 2015 1st Anniversary Party

Turtulele

Cebu Blogging Community 2015 1st Anniversary Party

Capdase

Cebu Blogging Community 2015 1st Anniversary Party

HOOQ and Globe Telecom

Cebu Blogging Community 2015 1st Anniversary Party

Kubali Khan's Mongolian Restaurant

Cebu Blogging Community 2015 1st Anniversary Party

Yoyi's


Cebu Blogging Community 2015 1st Anniversary Party
Giga Naturally
Cebu Blogging Community 2015 1st Anniversary Party
Global Hub

To all the persons who represents each of these brands, to all the owners, the PR firms who supported us and contacted their clients to support us. From me, the fellow leads, and the Cebu Blogging Community bloggers we all thank you for your heart warming support.

To all the bloggers of the Cebu Blogging Community, you guys are awesome! Keep on doing what you’re doing that makes you happy, what makes everything great, and the leads will always be here for you, just give us a buzz!

Till the next event?

8 Steps of SEO Process

For almost 5 years of working online as a freelance SEO specialist have contributed a lot to my experience. I find my own ways to improvise things to deliver what I’ve promised to my clients. And of course, new clients come, some don’t have any idea what to do, what to expect from what we do, and some assume a lot for one week.

With this, I’d like to share to everyone the SEO process that I’ve able to make for the past years. I’ve based these SEO process steps during my training 5 years ago, of course it started all there. Plus, with the help of other SEO specialists and their blogs too, I just added some steps that I’ve been doing for the past years, steps that have been effective for me and my clients.

My 8 SEO Process Steps

8 Steps of SEO Process by Gay Aida Dumaguing Cebu SEO Specialist

Website Analysis

Duration: 1 to 3 hours

There are a lot of tools that you can use for this, that can help you with analyzing the website that you wish to optimize. With these tools, you’ll be able to know what areas that the website needs to improve, to add, features that will not only help in ranking the website but also convert the traffic to more sales.

Business Competition and Analysis

Duration: 1-3 Days

It’s important to know what business you’ll be marketing online. There are a lot of businesses that we can market online, from services to products, there are a lot of customers looking for it online you just have to get out of there and market it.

Through knowing what’s the client’s business is all about, you’d be able to know what keywords to target, what market to target, and present the data to the client. Hopefully, through the data and numbers of potential customers and sales that they can have online, the client will be convinced that SEO is not an additional cost but actually an investment for their business success.

As for the duration on how long this will be achieved, it may take a lot of time since there are circumstances that the SEO specialist is not familiar about the business. Like for me, there are businesses that are new to me but it’s common in the US.

With the help of the client, this can totally speed up through providing what their company is all about their products and services, why they choose this business and how they started it all, plus providing the top competitors according to them.

Keyword Research

Duration: 3-5 Days

Now, knowing what the business is all about, what products or services that you can help them market online, you can then use the terms they use and feed it on search engines like Google to find other relevant terms that you can use as a keyword to target.

Use the Google Keyword Planner, look at the competition, the average search volume on your target area. Pick the best keywords to target, share these list of keywords to the client, and if they give it a go, then pick the keywords to prioritize.

 Based on my experience, not all clients can decide what keywords that they wish to rank. Sometimes I even convince my client not to go for a keyword that will not help them build their online reputation and/or make sales, sometimes clients have made up words and there’s no one looking or searching for it online – I don’t usually try to convince my client not to, there are some who just want to make that word as their brand.

So, yes it may even take a week or more before you come up with the final keywords to target. Depending on how the client responds, how you present it, how you help them decide faster, etc.

Website Optimization

Duration: 3-7 Days

Now this, there are some clients who wants to skip this step and just want me to go and do the offsite optimization. It’s either they’re too excited or they just don’t want to give me an access to their website.

I do understand the trust issues here, but it’s very important for your website to be optimized and touched by a SEO specialist, because there are things that the SEO specialist knows and the web developer doesn’t know. The SEO specialist is actually and usually more updated and knowledgable on optimizing the website, so it’s really important for your website to be optimized.

But if you want to skip this step, you might want to read my blog post on “Meta Tags - Is it Still Important?” it’s when I only asked for the access just to at least touch the meta tags, none other else. Just that. Just meta tags. That is because they don’t want anything, even a single letter be changed on their website, and I just “begged” to let me at least touch the meta tags since it’s not actually seen by their visitors.

In website optimization or commonly known as onsite optimization, you only not edit the meta tags, if possible we need to study and make corrections to the structure of the website. Not only to make it easier for your visitors to o around the website, but also for search engines to find the pages that will help us in ranking the website.

We'll also implement or make the changes necessary that we've found on our website analysis. Since in website analysis we're able to find out what areas needed to change, what are lacking, how to make the website better, we'll all make these changes if possible - since again there are some clients who don't want everything changed. Plus, we'll also implement the keywords we've selected to optimize the website for, optimizing the pages we picked for that keywords as the keyword's landing page.

Depending on how the website is designed, how many pages that is needed to be optimized, and all. On average, I can finish this in 3 days but to some clients I felt like it will take me like forever.

Search Engine Submission

Duration: 5 minutes

It’s very simple, you just give a signal to the search engines that “hey, I made some changes on our website, I’ve made it more search engine friendly, maybe you want to check it out?”.

There are also tools online to help you with this.

Link Building / Offsite Optimization

Duration: Monthly campaign

This is actually the monthly campaign. It’s when you create contents, find quality sites, find relevant sites to promote the website and build links to your website.

Can you do 1,000 links per month? Please don’t do that. Please take note that SEO is organic, it should natural and search engines like Google detects these. They may penalize the website, or even ban your website if they detected that there's something "unnatural" going on about your website. Be careful on how many links you build each month and what type of links you make, there are ethical ways to do this and it’s best to do it in an ethical way to ensure your website’s future.

Website Monitoring

Of course, while doing the offsite optimization, you must monitor on what’s going on to the website. How your SEO is affecting the website, the traffic, the visitors, and the conversions. With monitoring on what’s going on with your website you’d be able to know and compare the progress and see or show on how SEO doing on your website.

SEO Reporting

With the data gathered for your monitoring, you’d be able to analyze everything and see if SEO is helping. But please take note that SEO is not an overnight work, it’s not a magic wand, it doesn’t take few weeks for you to be the #1 on Google every time someone looks for your products or services.

If “TRUST IS EARNED” so is with SEO, “Ranking is Earned”. It doesn’t take for you to trust someone right away like it’s a TRUST AT FIRST SIGHT, it will take to getting to know the person before you can really say that you trust them.

This is the same with search engines, why will Google rank a website as #1 or #10? Because Google trust them, Google knows that they have the content that Googlers (Google Users) are looking for. So, optimize the website, give a signal to search engines, market it offsite, and make search engine realize and remember each month that you should be on their top list.

I hope my 8 SEO process steps that I've shared with you will be able to help you on how SEO goes on my side. Some SEOs may have a different process but surely the basics are there, and should be there. I also do hope that with this article, you get the idea that SEO needs a lot of work, the first month is crucial for the following months and years success, also that it works two ways your SEO service provider can't do this alone. The client's cooperation is also highly valuable.

Got a question about SEO? Leave it as a comment below and I’ll try to answer it as best as I can through a blog post.

PORTFOLIO

Her website is about motivating her readers to be more fit. Her success story? Through SEO a brand found her online through our keyword and hired her as a model for a product and shoot an advertisement with them in the US.

Bridget Taylor

FitnessMotivationToday.com

This car rental company based in Cebu is now one of the preferred and premier car rental company in Cebu.

Cebu Trip Rent a Car

CebuTrip.com

They're now the top travel agency in Cebu, getting more bookings than other travel agencies. From getting an average of 900 visits a month, they're now getting an average of 6,000 visits a month.

Cebu Trip Tours

CebuTripTours.com

It's a 6 months project that results in doubling the traffic after just 4 months.

Trevor Page

JavaVideoTutorials.net

An Australian custom closet designer that has SEO done before but didn't worked out.After 6 months in working with her, I was able to double the traffic, from 800 visitors to an average of 2000 visitors a month.

Sally Hart

cleverclosetcompany.com.au

Gay Aida Dumaguing
+63-915-884-7979
Cebu, Philippines

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