Dumaguing,

Gay Aida

SEO Specialist Social Media Manager Award Winning Blogger

About me

Hello

My name is Gay Aida

SEO Specialist

I started working online since 2009 as an Internet Researcher, and that's when I got curious on how search engine works. In September of 2010 I started my SEO training. Since then, I've been doing SEO service to clients here in the Philippines and abroad. Now, I've been working as a SEO specialist for almost 7 years, and offering Social Media Management for 4 years.Do you have an online marketing needs for your business?

services

Search Engine Optimization

I provide SEO services for entreprenuers who needs and wants their business to be found on search engines like Google. (Know More)

Website Development

Customized, design, and install wordpress websites for clients who wish to have their very own website. (Know More)

Social Media Management

Manage social media accounts like Facebook, Twitter, and Instagram to reach out to more potential customers. (Know More)

Education

B.S. Information Technology

University of Cebu - Banilad
Banilad, Cebu City, Cebu Philippines
2004-2009

San Agustin Institute of Technology

High School
Valencia City, Bukidnon
2000-2004

Bukidnon Faith Christian School Inc.

Elementary
Valencia City, Bukidnon
1993-2000

experience

SEO Specialist

September 2010 - Present

Freelance

Internet Researcher

2009- June 2010

Hotels Combined (Australia)

Marketing Manager Assistant (OJT)

2008

Globe Telecom (Cebu)

Computer Maintenance

2006 - 2009

Interneconnectivity Computer Solutions

Skills

SEO

Onsite Optimization 90%
Offsite Optimization 95%
Local SEO 85%

Websites

Development 85%
Design 80%
Optimization 90%

Social Media

Facebook 85%
Twitter 80%
Instagram 75%

35

WEBSITES

797

COFFEE CUPS

28

DEALS CLOSED

26

HAPPY CLIENTS

Blog

SEO Beats PPC and SMM for Lead Generation

SEO Beats PPC and SMM for Lead Generation
January of 2014, one of my clients decided to start the Social Media Marketing campaign and the PPC campaign, after working a year with them, the owner decided that we'll try these campaigns for  a couple of months and see if it can help to boost the traffic more. But they're ranking very well on search engines like Google, they're usually on the top 10 search results.

Both campaigns started around February of 2014 and ended 2 months later. And after 2 months of monitoring traffic, conversions and of course the cost of the campaigns we were able to conclude that SEO service is a lot more worthy to invest to. Even including the client agreed that SEO is a lot better, not only in terms of traffic, but also in conversion.

The client hired someone else for the PPC and SMM campaign, wherein he spent around P10,000 (around $230) for a month of campaign. There might have more charges, since the client have requested some changes and customization.

This infographic that I found online can give you a summary on how SEO beats both Social Media Marketing and Pay Per Click campaigns. Check it out!


Our stats is a bit similar to the provided data above, wherein in about 80% of the client's website traffic comes from search engines, and the remaining are either coming from social media sites and PPC campaigns.

Comparing the SEO and PPC, on which is more advantage. You can totally testify it yourself, that you yourself clicks the results on the search engine results page (SERP) than the ads displayed. Some people (like me) are even allergic to ads and there are times, if I accidentally click on the ad, opened a new tab for the website, I immediately close that site opened. But then again, PPC is best if you want a lot of people to see your ads, and notice you.

So if you want to have a long term effect of investment, like one of my previous clients have (she was still ranking #1 even I stopped working with her and did not use SEO for almosta year), it's best to invest and hire a SEO specialist and get the best quality of SEO service to start ranking your website.

Matt Cutts - Ranking Without Links?

Matt Cutts Ranking Without Links
One of the things that made me got curious almost 4 years ago about SEO is that "how does these website ranks?". I used to be an internet researcher before working for an Australian based company, and since we're using search engines in trying to find each of our clients from around the world I've noticed that there are official websites that are not ranking well. I really wondered why the official websites are not ranking, and these websites with reviews about the company or has to say something about our client's company are ranking better.

Not all website owners are into hiring SEO specialist like me to help them rank their website on search engines like Google and this may mean that they don't have links going to their site. But how come that sites like the bloggers and even some official websites rank?

Matt Cutts of Google brings us today a video discussing about ranking without links where Ashish from India asked:
"How does Google determine quality content if there aren't a lot of links to a post?"
Check out what Matt Cutts have to say through his video uploaded on Google Webmaster Tools YouTube channel:


Is it possible to rank without links?

I think this is one of the proof that we only not need quality links but also a quality content, and that is a content that is relevant to the keyword you're trying to rank. So yes, it's totally possible that your website can rank even without trying to make it rank but that is not enough if you're serious about ranking your site.

My older sister do blog (privately) and she has no idea about SEO (though she's my sister), and she said she's ranking on Google even though she doesn't want anyone to read her blog and she just write and publish it. But do take note, she do have quality content on her site, she have photos, details about her trip (it's a travel website) and it's under Wordpress free blogging site. So it has this long URL and I can't put it up here because she doesn't want me to.

So yes, this method is totally possible for bloggers, bloggers blog about their experience, their thoughts, they often have a lot photos so pretty much they do have something to offer to the readers. And most of the bloggers these days are very active in social media sites like Twitter and Facebook, and that is one way to boost your traffic and have more people keep coming back on your site.

But then again, going back to our topic, this just concludes that you still need links especially if you're in a competitive market and really serious about getting there (on the top ranking). You may rank to low competition keywords (I'm saying "may" here, so it's not guaranteed that you'll even get to the second page of the result page) but if you want to rank to high competitive ones, then invest on getting a SEO service.

To summarize.. 

So to summarize, yes it is possible but only if you have that quality content, used the keyword (not overused it to avoid keyword stuffing), good domain and there can also be a matching phrase here. But if you're trying to get serious in ranking your site on quality keywords, then you'll totally need quality links.


PORTFOLIO

Here are a few of my previous and some current clients. Not all are published.

Her website is about motivating her readers to be more fit. Her success story? Through SEO a brand found her online through our keyword and hired her as a model for a product and shoot an advertisement with them in the US.

Bridget Taylor

FitnessMotivationToday.com

This car rental company based in Cebu is now one of the preferred and premier car rental company in Cebu.

Cebu Trip Rent a Car

CebuTrip.com

They're now the top travel agency in Cebu, getting more bookings than other travel agencies. From getting an average of 900 visits a month, they're now getting an average of 6,000 visits a month.

Cebu Trip Tours

CebuTripTours.com

It's a 6 months project that results in doubling the traffic after just 4 months.

Trevor Page

JavaVideoTutorials.net

An Australian custom closet designer that has SEO done before but didn't worked out.After 6 months in working with her, I was able to double the traffic, from 800 visitors to an average of 2000 visitors a month.

Sally Hart

cleverclosetcompany.com.au

This is a two years project with the client. I started with them getting an average of 3,000 visitors a month, and after 2 years they're able to get an average of 15,000 visits a month. The project ended because they're happy with the ranking and want to focus more on paid marketing campaigns.

Hush Anesthetic

hushanesthetic.com

Gay Aida Dumaguing
+63-915-884-7979
Cebu, Philippines

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