Home Business Advertising Ideas
- Tuesday, October 15, 2013
- Gay Aida Dumaguing
The classified ads in your local newspaper is one source to which you can turn to advertise your home business. There are usually several newspapers to choose from. Do some research and create an ad that simply states the services you offer. Besides the classifieds, you might consider a small one or two inch ad. The cost for a small ad is minimal compared to the results it may bring to your business.
Newspapers are a very effective tool to get your brand out there. Simplicity is the key and, if you can afford it, a picture or illustration will draw further attention to your ad. It is also important know the audience you are trying to reach, and as a SEO specialist I've only tried the online advertising ones.
Also not to be overlooked are radio stations where you can pay for a small advertising spot, or even call in and drop the name of your business. Who knows your business better than you? With a little forethought you should be able to write some copy highlighting the benefits of your services in a way that will appeal to your projected audience. Think of something unique, that will make you stand out from your competitors. Know your target audience and be creative. Creativity and humor attract people and will give you the edge over others in your field. The savings of marketing it yourself will be another asset you can count on.
Another thing you can do is sit down and write out an outline of the things you’re trying to say. Make a few notes of positive points you can share about your business and don't forget such venues as CraigsList.com and Angieslist.com. These online sites attract millions of potential customers. In fact there is a whole category on CraigsList devoted specifically to services. Take the time to write out a little description of the services you provide and why a potential customer or client should choose you over another company. Then re-list your ad every few weeks. You will be surprised at the responses you will get!
Unless you're an English major, you would be wise to enlist someone's help in proofreading any written ads before submitting them. It takes a little time and determination, but you can draw attention to your business without it costing you a young fortune if you just put some thought and effort into it.